30/08/2026
โ๐๐ผ๐บ๐ฒ + ๐๐ฒ๐๐ผ๐ป๐ฑโ, ๐๐๐๐ฒ๐ป๐๐ถ๐ฎ๐น๐น๐ ๐ฎ โ๐๐ผ๐บ๐ฒ, ๐ฏ๐๐ ๐๐ฒ๐๐๐ฒ๐ฟ.โ
Located at the heart of Cebu City, Philippines, this project describes the brand essence as โ๐๐ผ๐บ๐ฒ + ๐๐ฒ๐๐ผ๐ป๐ฑโ, with comfort as the central brand idea. The brand design direction is essentially โ๐ต๐ผ๐บ๐ฒ, ๐ฏ๐๐ ๐ฏ๐ฒ๐๐๐ฒ๐ฟโ, a hybrid between a serviced apartment and a hotel.
The design philosophy builds around an international brand with utmost efficiency and contemporary hospitality. The guest shouldn't feel like they are entering a generic hotel room, instead, the experience should suggest โ๐ ๐ฐ๐ผ๐๐น๐ฑ ๐ฎ๐ฐ๐๐๐ฎ๐น๐น๐ ๐น๐ถ๐๐ฒ ๐ต๐ฒ๐ฟ๐ฒ.โ
The brand identity uses calming blue tones combined with neutral oak hues. The oak tones are deliberately connected to warmth and comfort, while the blues communicate calmness, stability and reliability.
Not overly luxurious or flashy. The luxury is more about comfort, functionality and quality.
๐๐ฒ๐๐ ๐๐ผ๐ฟ๐ธ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ป ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐๐ถ๐ฒ๐ ๐ถ๐ป๐๐ผ ๐ฎ๐ป ๐ฎ๐บ๐ฎ๐๐ถ๐ป๐ด ๐ฑ๐ฒ๐๐๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป!
๐ข๐๐ฟ ๐ฃ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐๐:
Hospitality Design - https://www.idassociate.com/hospitality
Architecture - https://www.idassociate.com/architecture
Interiors - https://www.idassociate.com/interiors
๐๐๐ ๐ฆ๐๐๐ฑ๐ถ๐ผ
Studio - https://www.idassociate.com/profile
Design Research - https://www.idassociate.com/research-8
๐๐ข๐ฅ ๐ฌ๐ข๐จ๐ฅ ๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐๐๐ ๐ข๐ฅ ๐ฉ๐๐ฆ๐๐ง ๐จ๐ฆ:
๐๐ฒ๐ฏ๐ ๐ฆ๐๐๐ฑ๐ถ๐ผ
5th Floor, Unit 508A, Kepwealth Center
Samar Loop Corner Cardinal Rosales Avenue, Cebu Business Park
Cebu City, Philippines
T: +632266 3698
C: +639228032688
๐ฆ๐ถ๐ป๐ด๐ฎ๐ฝ๐ผ๐ฟ๐ฒ ๐ฆ๐๐๐ฑ๐ถ๐ผ
16 Purvis Street, 02-34
Singapore 188595
T 65. 62215836
C 65. 81874375
E: [email protected]
W: www.idassociate.com