05/09/2026
Someone asked ChatGPT "where should I get filler done in Manchester" last week.
It named three clinics.
None of them paid for that. None of them ran an ad. The model just pulled from what it could find written about them their site, their reviews, directory listings, articles mentioning them.
That's the part clinic owners haven't caught up to yet. There's a whole new front door and most practices haven't checked whether they're visible through it.
Google's doing the same thing now the AI summary sits above the results and answers the question before anyone scrolls. If you're not in that answer, you're below the fold on a page nobody reaches.
Ten years ago being invisible on Google was fatal. This is the same thing starting over.
[AI search optimization, generative engine optimization, GEO marketing, AI visibility for business, ChatGPT SEO, Google AI Overview optimization, clinic marketing]