29/10/2026
SETÚBAL.
A Study in Subtlety.
Why Design needs to have a soft spot for a little bit of poetry.
Setúbal is not an easy city to describe: neither too big or too small, neither near or far, neither postcard-pretty or overly impressive (although its extraordinary heritage deserves more attention), neither too regional or local, neither too international or cosmopolitan.
It’s neither here or there.
That (un)balance, which lacks a definitive definition, is what makes it so fascinating.
In a way, our residential project in the city revolves around a lot of ambivalence and extraordinary ambiguity, as we went through a very deep understanding of what makes the city so intriguing, and so original.
Setúbal developed an Architecture style which is unique to it, and which is a potpourri of many different outside and inside influences: a bit of Art Nouveau, a bit of industrial powerhouse try-outs, a hint of vernacular, a bit of maritime heritage, a bit of political planning lacking a long term vision, a bit of large scale housing ambition gone rogue.
Its proximity to the Sado and to the Atlantic coast has defined its past, and has shaped its future.
It’s a city at a crossroads which showcases its quirky spirit easily, while playing with its contradictions brilliantly.
Our project, for which we did some initial renderings which showcase the extraordinary intricacy the city has at its core, will be unveiled over the next months.
These try-outs showcase an idea of beauty which is all about tiny details, and with a particular kind of storytelling.
There is poetry there. Variety is also in a verse (and a vaulted ceiling).
It demands a reading between the lines.
As it should.
Visualisation: Photorealistic CG Artist for Architecture & Interior Studios