18/07/2025
Project Completion (18 July 2025):
Kinokuniya Raffles City bookstore, Singapore.
Located in a tucked-away corner of Raffles City Shopping Centre, the new Kinokuniya bookstore faced a key design challenge: its shopfront was partially obscured by four large structural columns, diminishing its visibility within the mall. Rather than treat this as a limitation, the design team responded by carefully addressing the vistas from multiple approach angles. By aligning key visual cues and introducing distinct spatial gestures such as tilting the store's logo toward important approach routes, the store’s presence is reasserted within the larger retail environment.
At the shopfront, the Kinokuniya logo is deconstructed and multiplied across a backlit timber panel, forming a quiet yet distinctive surface. This treatment draws from the spirit of monyo, a Japanese tradition of repeating motifs to express harmony and identity. Here, the geometric form of the "K" is reimagined not just as a brand mark, but as a spatial texture, anchoring the entrance in a subtle interplay of light, rhythm, and familiarity.
Inside, the layout invites exploration. Light-filled pathways are shaped by freestanding bookshelves and open sightlines, leading visitors through curated zones of literature and lifestyle goods. At the heart of the space sits the Blue Room, a quiet reading enclave anchored by the iconic blue shelves salvaged from Kinokuniya’s flagship store in Takashimaya. Their inclusion is both a gesture of continuity and a subtle nod to the brand’s legacy, offering familiar warmth within a newly imagined space.
Natural finishes, modular shelving, and efficient lighting contribute to a refined yet adaptable interior that balances clarity with intimacy. The result is a bookstore that redefines its corner location not as a constraint but as a frame—within which a rich and layered retail experience unfolds.
Design Team:
Chow Eng Khuang
Tan Wei Liat
Project Details:
Site Area: 3,433 sq ft
Development Type: Interior, Retail
Status: Completed in 2025
Client: Kinokuniya