DISTINCTidENTITY

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DISTINCTidENTITY A designing firm specialises in providing design services for retail, commercial and residential.

DISTINCTidENTITY specialises in providing outstanding design services for retail, commercial, residential and leisure spaces throughout Singapore and Asia. We are a dedicated team of creative designers who take pride in our work.

31/10/2026

This staircase detail we added in this home is just right: functional and sleek.

It’s a handrail with LED lighting built right into it. The light sits low and points down, so you can use the stairs at night without switching on the main lights and without any glare. Every step edge is clearly visible, which makes it much safer for kids and elders. It also means no extra wall lights, so the staircase stays clean and uncluttered.

This needs to be planned at the design stage, because adding it after the walls are finished is far more difficult and costly.

Plan and save this before the handrail is finalised.

28/10/2026

This wardrobe hides a pull-out desk that slides out when you need it and disappears the moment you’re done. No extra room, no clutter, just a clean and seamless look.

Every client asks us where they should spend more and where they can save. Here’s how we answer it.We ask three question...
22/10/2026

Every client asks us where they should spend more and where they can save. Here’s how we answer it.

We ask three questions. Will you use it every day? Is it hard to replace later? Is it expensive to redo? If the answer is yes to any of them, that’s where the budget should go.

Things that sits behind walls or under finishes, is worth to spend more, because fixing them later means breaking into work that’s already done.

19/10/2026

These are the kitchen details we planned into this home, and why each one is worth adding.

The pull-out tray works as an extended tabletop. When you need extra prep space, you slide it out.

The pull-out basket is for oils, spices and sauces. Keeping them in one pull-out unit means you see everything at once and reach it without digging through shelves. It is best placed right next to the cooktop.

The corner basket makes use of the deepest, hardest-to-reach part of the cabinet. Without it, corners usually end up storing things you forget about.

All cabinets also have soft-close fittings, so doors and drawers shut quietly and last longer with daily use.

Decide these before the kitchen layout is finalised. Fitting them in later usually means changing the cabinet sizes.

Save this for when you plan your kitchen.

12/10/2026

Before the finished photos, there is a bare site, measurements to verify, and a lot of on-site checking. Our designer visits the site to check wall alignment, levels, electrical and plumbing points, and cabinet and ceiling clearances.

Follow along to see how this home came together, from the first site visit to the final handover.

Electrical points aren’t an afterthought. They’re a layout decision, and they’re much easier to fix on paper than after ...
06/10/2026

Electrical points aren’t an afterthought. They’re a layout decision, and they’re much easier to fix on paper than after the walls are done.

Before your electrical plan is finalised, go through how you actually use each space. Do you cook a lot? Work from home? Charge a robot vacuum near the door? Use a hairdryer or shaver daily? Each answer changes where a point should go.

Once the walls and cabinetry are up, moving a socket usually means cutting into finished work.

Save this before you sit down with your ID.

01/10/2026

What used to be a standard resale unit now runs almost entirely on layered light. Warm LEDs built into the carpentry, a recessed panel that mimics a skylight, lighting that dims and shifts the mood room to room.

None of it happened by accident. Every light point was planned before a single wall went up.

Project - Contours of Calm at Holland Village

22/09/2026

For this residence, the design began not with finishes or furnishings, but with the fundamentals of space planning.

The original kitchen entrance was positioned directly opposite, and visually centred within, the dining area. This created a strong visual interruption and made the circulation through the space feel less considered. By carefully reconfiguring the layout and relocating the kitchen access to the left, we created a more natural flow while gaining valuable space for a bespoke pantry and an intimate coffee counter beside the dining area.

To further refine the transition, we introduced custom fluted doors integrated seamlessly into the adjoining storage wall. From the living space, the doorway disappears into a continuous architectural plane. This creates a sense of visual length while allowing the double-volume living area to remain the hero.

The material palette was deliberately restrained: warm taupes, soft greiges, natural oak and marble come together to create a quiet, cohesive sophistication throughout the residence.

In the living area, marble flooring grounds the generous volume, while a recessed lighting panel introduces an almost skylight-like quality from certain perspectives. Concealed warm LED illumination within the bespoke carpentry adds another layer of ambience, allowing the space to transition effortlessly from bright and functional by day to warm and intimate by evening.

For us, luxury is not simply about what you see. It is about how a space flows, functions and feels.

Every architectural decision was made to bring greater clarity, proportion and ease to the everyday experience of the home.

If you’re planning a renovation, start with how your space actually flows before worrying about how it looks.

Warm taupe. Soft greige. Oak and marble, running quietly through every room. This is Contours of Calm, a 2,325 sqft resa...
17/09/2026

Warm taupe. Soft greige. Oak and marble, running quietly through every room. This is Contours of Calm, a 2,325 sqft resale unit in Holland Village.

This home is shaped around presence, where warm taupe meets cool marble, oak grounds every room, and space is given as much presence as material. The living area has a double-volume ceiling that opens the space up, with a recessed light panel that reads like a skylight at certain times of day. At night, warm lighting built into the carpentry takes over, and the room settles into something quieter.

Even small details, like the coffee counter tucked beside the dining area, were designed to feel like part of daily life rather than an add-on.

Nothing here is loud. It didn't need to be.

Just a home that feels put together, but still easy to live in.

Project Name: Contours of Calm at Holland Village
2,325 sqft | 3 Bedroom | Condo

15/09/2026

Before the ”after” photos, there’s always this, the mess, the exposed wiring, the dust, the phase that looks nothing like the render. This is normal. Every single project goes through this, even the ones that end up looking flawless.

We think the ugly phase deserves just as much airtime as the reveal. It’s proof that something real is happening, not just a filter or a nice angle.

Coming soon: our landed house project at Jalan Ketumbit. Follow along as it goes from this, to done.”

Address

12 Arumugam Road, #01/02
Singapore
409958

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00

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