Green Design

11/08/2022

How would you define Green Design, and why is it important?
Our definition of green design is to create graphic design, branding, and packaging projects that consider resource use and material choice in order to lower their impact on the planet. Green design means thinking about the entire lifecycle of something we create.

11/08/2022

After a few months of strategizing, I decided to start the research process myself and have spent the last 3-4 years trying to understand climate crisis, forestry, resource extraction, climate justice, and how these concepts interact with graphic design, and how designers can make a tangible difference.

11/08/2022

Would I single-handedly ruin my business by niching into a space that wasn’t viable? I Google’d frantically for other designers that practiced sustainability to try and find a way forward. There wasn’t a lot out there–a few books published over a decade ago, and no recent research. I quickly realized that the books available were frequently outdated or flatly incorrect and that I would have to trailblaze a little.

11/08/2022

As a way of managing my anxiety around the issue, I started trying to reduce our plastic footprint and find fun ways to switch over to reusable items instead of disposable single-use materials. I found the process fun and empowering, and I wanted to find a way to reduce the impact of my business as well. I wasn’t sure how to do that–would clients care?

11/08/2022

What made you become a sustainable designer?
I was relatively new to freelancing when 2016 brought us headlines about the warming Earth, climate crisis, sea-level rise, and more. While still new to the renewed climate movement, I was growing increasingly aware and alarmed of the impact we were having on the planet and the existential threat that faced us with the climate crisis.

10/08/2022

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10/08/2022

My formal background is in English Literature and Museum Studies, although when working in museums to realize my (then) dream of being a curator, I quickly found myself always ending up in the role of the designer. Through this, I realized my passion for design and started freelancing.

10/08/2022

Little Fox is a design studio committed to sustainable design practices in every aspect of our work with clients. We consider their carbon footprint, materials choice for packaging and marketing, and ensure that everything we create with clients has a minimal footprint on the Earth and is produced as sustainably as possible in our current system.

10/08/2022

Hi Emma! Could you to please introduce yourself and tell us more about your background?
Hi! Thank you so much. My name is Emma and I started Little Fox Design with my partner in an attempt to lower my impact as a designer, contribute in a meaningful way to the sustainability movement, and help other designers learn how to be more eco-friendly in their own businesses and practices.

10/08/2022

Emma is a sustainable designer and environmental educator. She is the co-founder of Little Fox Design, a design studio focused on full-service sustainable design. She kindly agreed to share with us her approach and advice on sustainable design practices.