09/01/2026
Books-A-Million is thinking bigger than bookstores.
Rachel Reife sat down with Jon Paul, Real Estate Manager for Books-A-Million, to talk strategy as the brand keeps growing nationwide. One approach: targeting markets that don't have a strong bookstore presence yet, or where there's an underserved customer base ready to be tapped.
Long-term landlord relationships are a big part of the playbook too. Jon pointed to leases dating back to the 90s that are still active today, proof that a good landlord partnership can keep paying off for decades.
Growth built on flexibility and long-term relationships: a strategy that's stood the test of time.