09/07/2026
Sometimes you like the contractor. You like the product. You just don't like the price.
That's when you can be direct.
Tell them you're willing to move forward if they can do better, hand the proposal back, and then stop talking.
You don't need a speech. You don't need to negotiate against yourself. Give them the opportunity to respond.
I walk through the exact approach in this episode: https://youtu.be/t0EYS-ZXcPo