Bird Divert

Bird Divert Developed by National Window Film, Bird Divert Clear™ is the most effective,
optically-clear bird marker available in the market today.

05/08/2026

From a distance, it doesn’t look like anything has changed on the glass, and that’s the point.

Bird Divert Clear UV markers are designed to remain subtle on glass while still being visible to birds. Under UV light, the pattern becomes clear, showing what birds can detect, even when we can’t.

Bird Divert is tested and approved by the American Bird Conservancy, with a minimum 75% reduction in collisions — and even higher performance documented in real-world projects like the Cleveland Cavaliers training facility, where collisions were reduced by 79%.

Clear to you. Proven to protect birds.

For historic and architecturally sensitive buildings, changing the glass's appearance is often not an option. But lettin...
04/29/2026

For historic and architecturally sensitive buildings, changing the glass's appearance is often not an option. But letting birds collide with glass is not a solution either!

Bird Divert Clear UV helps reduce bird collisions while preserving the building's visual character. Its subtle UV pattern is designed to be visible to birds while remaining minimally visible to people, making it a viable option for projects where aesthetics, heritage considerations, or design intent matter.

A shining example of this is Rocket Mortgage FieldHouse, home to the Cleveland Cavaliers. More than 73,000 square feet of glass were treated with Bird Divert Clear UV markers to help make the building safer for birds without altering the arena’s aesthetic, and later reporting shared a 79% reduction in spring collisions after installation!

Bird Divert Clear UV is one of the most trusted UV-based solutions for preventing bird collisions. It is tested and appr...
04/17/2026

Bird Divert Clear UV is one of the most trusted UV-based solutions for preventing bird collisions. It is tested and approved by the American Bird Conservancy and proven to reduce collisions by over 75% in real-world conditions. To help you choose the right fit for their space, Bird Divert is available in multiple sizes, each designed for different levels of coverage:

- 2" x 150’ – covers about 25 sq ft of glass: Ideal for single windows, patio doors, or smaller problem areas.
- 1ft x 75’ – covers about 75 sq ft of glass: A great fit for mid-sized residential applications or multiple windows.
- 1ft x 225’ – covers about 225 sq ft of glass: Designed for larger homes or projects with more extensive glass coverage.

A 1ft master roll (500’) is also available for larger-scale projects.

Each option uses the same UV pattern, which is visible to most birds but almost invisible to the human eye. Plus, it is built for long-term outdoor performance and will not require replacement for years.

You get the same proven protection, with more flexibility to treat your windows the right way!

Bob H is protecting birds at his property with Bird Divert, the world’s premier UV bird-collision mitigation solution.  ...
03/09/2026

Bob H is protecting birds at his property with Bird Divert, the world’s premier UV bird-collision mitigation solution.

Built on science, tested and approved by American Bird Conservancy, and proven in real-world conditions, Bird Divert uses a high-clarity UV pattern that birds recognize as a barrier, while being almost invisible to us.

It’s simple to install and made to keep performing season after season.

We thank Bob for doing his bit to protect birds (and for sharing these great photos)!

Feather Friendly Bird Collision Deterrent Markers is proud to offer Bird Divert, a bird-glass collision mitigation solut...
03/04/2026

Feather Friendly Bird Collision Deterrent Markers is proud to offer Bird Divert, a bird-glass collision mitigation solution that is highly effective yet discreet.

Bird Divert is the perfect choice for your bird safety needs:

Discreet & Effective: UV markers are subtle yet highly visible to birds, reducing collisions by up to 75%.
Aesthetic Appeal: Nearly invisible to humans, they blend seamlessly with your building’s design.
Tested & Approved: Certified by the American Bird Conservancy (ABC), ensuring reliable protection.

If you want to protect birds without compromising your space’s appearance, Bird Divert UV markers are the ideal solution.

For more information or to see if Bird Divert UV markers are right for you, reach out to us at [email protected].

Thank you,

It's time to retire a myth, because we are asked this a lot.When people hear about glass being made bird-safe, they ofte...
02/26/2026

It's time to retire a myth, because we are asked this a lot.

When people hear about glass being made bird-safe, they often picture a full film applied across the entire surface of the window.
That’s also where the warranty concern usually starts.

Here’s the key thing to know: Feather Friendly Bird Collision Deterrent Markers visual markers and Bird Divert UV markers are not full-coverage films.

They don’t cover the entire glass, don’t trap heat, and don’t change how the glass performs. Instead, they are small, strategically spaced markers that make glass visible to birds:

• Only 6–8% of the glass surface is covered
• 92–94% of the glass remains untouched
• No solar load buildup
• No impact on insulated glass units (IGUs)

Concerns about full films causing heat absorption and glass stress are legitimate. Marker-based solutions like Feather Friendly and Bird Divert avoid those risks entirely.

After nearly 20 years, more than 12 million square feet installed, and projects in 48+ countries, we haven’t had a single issue related to solar load, cracked glass, or failed IGUs tied to our markers.

In fact, what began as a retrofit solution is now commonly used in new construction, including large projects completed in collaboration with glass manufacturers themselves.

So if you’re weighing bird safety and wondering about warranties, here’s the simple takeaway:

You don’t need to cover glass fully to protect birds. You just need to mark it precisely and lightly, enough to make the glass visible to birds!

We’re excited to share a new chapter in our partnership with Bird Divert UV!Going forward,  Feather Friendly Bird Collis...
02/12/2026

We’re excited to share a new chapter in our partnership with Bird Divert UV!
Going forward, Feather Friendly Bird Collision Deterrent Markers will handle all sales, marketing, and customer communications for Bird Divert, bringing the world’s leading UV-based bird collision mitigation solution into our bird-safe toolkit.
Bird Divert is a science-based product tested and approved by the American Bird Conservancy, with demonstrated real-world performance on large projects, achieving over 75% efficacy. Strengthening this partnership allows us to present Bird Divert with the clarity, context, and conservation-first framing our community expects.
Bird Divert will continue to focus on manufacturing and product innovation, while our in-house team ensures consistent messaging, education, and support for projects.
If you have questions about Bird Divert or how it fits into bird-safe building strategies, you can reach us at [email protected].

Ever wonder how birds survive in the winter? ❄️🐦 From migration and feather insulation to energy-rich food and shelter, ...
02/05/2026

Ever wonder how birds survive in the winter? ❄️🐦 From migration and feather insulation to energy-rich food and shelter, take a look at the amazing ways birds make it through the cold.

We’re excited to announce that Bird Divert has been selected to install our bird divert film at the Liberty Bell Complex...
02/03/2026

We’re excited to announce that Bird Divert has been selected to install our bird divert film at the Liberty Bell Complex in Philadelphia 🇺🇸🕊️ Our team will be on-site completing the installation—scheduled to be finished later this month—at one of the most iconic symbols of American freedom and independence. It’s an honor to help protect birds while contributing to the preservation of a landmark that has shaped our nation’s history 🔔🕊️

Protect your building and local wildlife 🐦✨We specialize in reducing bird collisions on commercial and residential build...
01/29/2026

Protect your building and local wildlife 🐦✨
We specialize in reducing bird collisions on commercial and residential buildings with innovative, unobtrusive markers that keep glass safe without sacrificing design. From offices and schools to healthcare facilities, every solution is tailored to your space—because conservation and architecture should work together.
Ready to make your building bird-safe?
📞 Call 732-369-3250 or 📧 email [email protected] to get started.

Address

110 West Main Street , Suite C9
Bound Brook, NJ
08805

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