08/26/2026
Pat Holleran, Senior Principal at HDA, is headed to Orlando for the 89th Annual NBWA Convention & Product Showcase, October 11–14.
With nearly 2,000 distributors, suppliers, vendors and retail leaders coming together, the NBWA Annual Convention is one of the biggest opportunities of the year to connect with the people shaping the future of beer and beverage distribution.
For HDA, staying close to the industry means more than understanding where it is today—it means listening, learning and anticipating what distributors will need next.
If you’ll be at NBWA, keep an eye out for Pat. He’d love to connect, talk shop and hear what’s ahead for your operation.