07/30/2026
AI is already inside most revenue teams. Far fewer can say with confidence where it is genuinely improving results.
That is the gap this session is built to close.
Belkins and Fullcast are sharing new research on how B2B teams are using AI across lead generation, outbound, GTM, and RevOps in 2026—and what is actually working once the tools meet real workflows, data, and revenue targets.
The findings raise important questions. AI is helping teams increase outreach and work faster, but deal quality is not always improving at the same rate. Teams are experimenting with internal AI builds, while ownership and decision-making remain unclear. And more advanced AI adoption does not automatically mean teams are more satisfied with the results.
Michael Maximoff, Co-founder and Chief Growth Officer at Belkins, and Amy Osmond Cook, Co-founder and CMO at Fullcast, will cover:
🔹 Where AI is creating measurable value—and where adoption remains surface-level
🔹 Which common AI promises are not matching teams’ experience
🔹 The overlooked applications in ICP refinement, buying committees, account prioritization, and pre-call research
🔹 How AI is changing decisions about what to automate, build, buy, or keep human-led
🔹 What needs to be in place before AI can scale across your revenue motion
You’ll also see how your team compares through live polls, ask questions during the Q&A, and receive exclusive access to Fullcast’s new **From Plan to Pipeline** e-book, featuring insights from Michael Maximoff.
📅 July 30, 2026
🕐 12 PM ET | 9 AM PT
🆓 Free online event
If AI decisions affect your pipeline, team, or technology budget, this is a conversation you should be part of.