01/22/2026
I think it’s time for a bit of an introduction.
Hello, My name is Joisse Cordeiro. I was born and raised in Brazil, and I immigrated to the United States when I was 18 years old, with my one-and-a-half-year-old daughter. By the time I was 22, I was already a mother of two, my daughter and my son.
Like many immigrants, I did the work that was available to me at the time to provide for my family. For years, I cleaned houses. That was my livelihood. That was how I kept a roof over our heads and food on the table.
When I arrived here, I didn’t speak English. I never went to school to learn it. I taught myself. I spent countless hours in front of the TV with captions on, a dictionary in hand, and a notebook beside me, reading, listening, writing, repeating. This was before Google Translate and AI. It took patience, discipline, and time. I also intentionally placed myself in environments where only English was spoken so I could sharpen my communication skills and grow.
Years later, I joined my father in his air conditioning business. I started in an administrative role and worked my way up. Eventually, I became his partner. A few years after that, two additional partners joined the company. In 2019, I made the difficult decision to sell my partnership and walk away.
We were no longer aligned in vision, goals, or direction. And I learned that it’s incredibly hard to build something meaningful when there is division instead of unity. That decision changed everything.
I started my own company and from that moment on, we began to make history. We’re still making it. And this is only the beginning. I’m incredibly proud of the direction we’re going and the people walking this journey with me.
I’m also a grandmother to two beautiful grandchildren,one is two years old, and the other is four months old. And this… is just a small part of my story.
Behind every post, every business, every title, there’s a real person with a real journey. I’m grateful for this platform and this community, for the connections, the conversations, and the shared stories across industries and backgrounds.
We’re all building something and I’m thankful to be building alongside all of you.
