Norris Group

Norris Group Brooks Norris, President/CEO
Established 2007

Vertically Integrated Real Estate Developer
Multifamily • Land • Strategic Growth
$50M+ Pipeline
View Opportunities & Partner With Us⬇️
https://www.norrisgrp.com/become-an-investor

09/02/2026

NW Arkansas had 325,000 residents in 2010.

It has 622,000 today.

It is projected to reach 1 million by 2050.

That is not a prediction. That is the U.S. Census trajectory playing out in real time.

The region is adding 40 new residents per day. The 9th fastest-growing metro in the country.

Every one of those residents needs housing. Most of them cannot find it.

We have been building in this market since before it was in the top 10. That was the point.

What does a market growing at this rate look like in your state? Drop the city below.

09/01/2026

Most developers need a market to be on a map before they move in.

We prefer to arrive before that happens.

Tontitown, Arkansas. Total of 162 Units Multifamily BTR, Apartments 132-Units
Ruscelli Villas Duplexes 30-Units.
Completed.

This is what build-to-rent looks like in a market that is growing faster than it can house people.

Is your market growing faster than it can build? Tell us the city below.

August at Norris Group: what we covered, what sparked debate, and what is next.
08/30/2026

August at Norris Group: what we covered, what sparked debate, and what is next.

08/28/2026

A major real estate report says NW Arkansas does not function as a region. Our honest take.

The Urban Land Institute just released their 2026 Emerging Trends in Real Estate Report for Northwest Arkansas.

One observation stood out.

A focus group participant said: "Northwest Arkansas still does not really function as a region. Each city is doing its own thing, and development just follows the path of least resistance."

Here is our honest take.

The observation is accurate. Bentonville, Rogers, Springdale, and Fayetteville all have different development codes, transportation plans, and growth strategies. Regional coordination is genuinely a challenge.

But here is where we read it differently.

In a market where each city moves independently, the developer who picks the right city wins bigger than they would in a fully coordinated market. There is no unified planning board telling you what goes where. There is only local knowledge and local relationships.

We are in Bentonville with the Reserve at Bentonville because we believe Bentonville has the clearest alignment between employer investment, cultural investment, and infrastructure spend.

The lack of regional coordination is not a reason to avoid NW Arkansas. It is a reason to be more selective about which part you commit to.

Is fragmented regional planning a risk or an opportunity for developers? Comment below.

08/27/2026

Fort Smith contractors: drive-up storage without a warehouse lease.

Running a trades business in Fort Smith doesn't mean you need a warehouse.

Rock Vault Storage offers drive-up exterior units pull your truck right up, load what you need, and go. Gate opens at 7 AM, 365 days a year.

Perfect for tools, equipment, contractor supplies, and seasonal business inventory. Month-to-month available. No long-term commitment required. Card accepted.

📞 (479) 458-0238 | 6801 S. Zero Street, Fort Smith AR 72903

08/25/2026

NW Arkansas is projected to hit 1 million residents by 2050. We are building 312 units there.

Northwest Arkansas added 40 new residents per day in 2025.

The region has grown 41% since 2010.

It ranked number 9 nationally for percentage growth among all U.S. metro areas.

And it is projected to reach 1 million residents by 2050. A 63% increase from today.

Three Fortune 500 headquarters.
A new $1.1 billion Walmart campus.
A 114,000-square-foot Crystal Bridges expansion.
A new STEM university opening in 2029.
500 miles of mountain bike trails.
The number 1 rated coffee shop in North America.

This is not a market that is trending. This is a market that has been compounding for 20 years and shows no sign of slowing.

We are building 312 units at the Reserve at Bentonville because the fundamentals have been pointing here for a long time.

We got here before the headlines caught up.

If you want to understand how to invest in what we are building, link in bio.

Where else in America do you see this combination of fundamentals? Comment below.

08/22/2026

A new free university is opening in Bentonville in 2029. Here is what a university does to a rental market.

A brand new STEM-focused university is coming to Bentonville, Arkansas in 2029.

It is coming to the site of the former Walmart Home Office.

First undergraduate class: around 500 students. The university is designed to grow to approximately 1,500 undergraduates and 500 non-degree learners.

Tuition is expected to be fully covered in the university's initial years of operation.

Architect of record: Polk Stanley Wilcox Architects. The same firm that designed Crystal Bridges and the Alice L. Walton School of Medicine campus.

Here is the investor read.

Every university creates rental demand on day one. Students, faculty, staff, and the support businesses that follow all need housing. And a university with covered tuition is going to attract students from across the country who did not grow up in Bentonville.

They will need somewhere to live.

This is a long-term demand signal that most investors are not yet pricing into their NW Arkansas thesis.

We are building 276 units there. We were here before this announcement.

Did you know this university was coming to Bentonville?

08/21/2026

Reserve at Bentonville: 276 units. August update on our largest active development.

Reserve at Bentonville. 276 units. Bentonville, Arkansas.

August update.

We are currently completing Phase 1 site preparation

Walmart headquarters is minutes from this site. Three Fortune 500 companies anchor this region. Northwest Arkansas added 40 new residents per day in 2025.

We have been updating you on this project all year. We will keep doing it until the ribbon cutting and beyond.

This is what transparency in development looks like.

We do not just show you the finished product. We show you the work.

If you are an investor who wants to be part of this project, link in bio.

Address

3600 Wheeler Avenue
Fort Smith, AR
72901

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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