Equity Roofing Inc.

05/29/2026

Gather around, neighbors, today we're talking about ice and water shield. 🤓

Ice and water shield is a waterproof membrane installed directly on your roof deck (it’s also required by code, so from one homeowner to another, please don’t skip it). It goes along your eaves, in your valleys, and around any penetrations like chimneys or skylights.

It’s a bit like a seatbelt for your roof. While it doesn’t mean your roof will never have leaks, it will minimize the damage from ice dams or heavy rainstorms.

🚧 One note: If your roofing estimate only shows one row of ice and water shield at the eaves, double-check why. Code requires coverage that extends at least two feet past your interior wall line. One row usually isn't enough to get there.

05/18/2026

New shingles have a way of brightening up a home, and honestly, it never gets old to us. 🏡

We loved helping this Indiana homeowner with a full shingle replacement in Owens Corning Duration Driftwood, plus new chimney flashing. Looks great and will keep doing its job for years to come (especially with an Owens Corning Platinum Protection warranty in place!)

Big thanks to the crew for a great install, and to this homeowner for trusting us with their home. 👏

05/15/2026

A Michigan homeowner had a vision, and this crew brought it to life. 🏡

Black Crinkle standing seam metal for decades of low-maintenance protection, James Hardie siding, and Coppertone gutters to tie it all together.

This one turned out stunning. Great work to everyone on the crew!

Read the full story ➤ https://hubs.la/Q04gRQ0j0

A Michigan homeowner's vision became reality with Black Crinkle standing seam metal, James Hardie siding, custom radius details, and Coppertone gutters.

05/14/2026

Most roofers use subcontractors, but not everyone uses them responsibly...

See the red (and green) flags you should keep an eye out for. 🏠

Read it on our blog at ➤

Most roofers use subcontractors, but not everyone uses them responsibly. See the red (and green) flags for your roofer using subcontractors.

05/11/2026

What do you think? Leave a comment below with your opinion!

05/11/2026

Equity Roofing replaced a leaking shingle roof in Granger, IN, with Owens Corning Duration shingles in Teak—backed by the Platinum Protection warranty.

Read all the details at ➤ https://www.equityroofs.com/case-studies/shingle-roof-replacement-granger-indiana

Equity Roofing replaced a leaking shingle roof in Granger, IN, with Owens Corning Duration shingles in Teak—backed by the Platinum Protection warranty.

05/08/2026

Always a little torn between, "this was such a great review and we have to show everyone" and "stay humble and say NOTHING."

But, really and truly, thank you, Dave. We try to do right by our neighbors when we can. We're really glad that your roof repair went smoothly and that you felt well cared for through-out the whole process.

Hopefully we meet again under less windy circumstances! 🧡

05/05/2026

"I got 4 quotes and decided to go with Equity for a full metal roof replacement..."

We always recommend homeowners explore all of their roofing options—but admittedly, it definitely feels good when they choose us out of a bunch!

Check out how our crew took this home from aging shingles to a beautiful blue metal roof ➤ https://www.equityroofs.com/case-studies/elkhart-indiana-metal-roof-replacement

An Elkhart, Indiana home needed a full roof replacement due to aged-out shingles. See how Equity Roofing delivered an upgrade to a metal roofing system.

05/01/2026

We give our all for every project we do, but some are admittedly pretty special. 🧡

When this Michigan homeowner shared their concept for a dream home upgrade, we got excited in the way that only fellow craftsmen can understand. Something about making a home both durable and beautiful just satisfies the soul.

🏠 The full home upgrade included:
• New roof: textured standing seam metal roof in the color Black CRINKLE
• New siding: James Hardie smooth finish in the color Arctic White
• New soffit and fascia
• New gutters in the color Coppertone Aluminum

A big shout-out to the crew for bringing this homeowner's vision to life. Couldn’t be more proud of your work.

Keep an eye out for our upcoming case study on this project. 💪

04/27/2026

We're not mad, just disappointed...actually, no, we are mad. Stop lying to homeowners.