08/31/2026
What can you expect at the Construction Rollforming Show next month? Each day starts out with Seminars and this year we have some great ones, including a return of the Rollforming Panel Discussion. The moderator for our discussion is the one and only Randy Chaffee. Randy will also have his own Seminar - Check out the details below:
It Could
Choosing Possibility Before Policy
In an industry where products are often similar, culture may be the greatest competitive advantage you have.
Every company has policies. The companies people remember have something more. They build cultures that empower people to think, solve problems, and look for possibilities before defaulting to “no.”
Drawing on more than four decades of experience in sales, manufacturing, leadership, and customer relationships, Randy Chaffee invites attendees into a thought-provoking conversation about one simple phrase that has the power to transform an organization:
“It could.”
Through engaging stories, practical examples, and real-world experiences, Randy explores how leaders can create cultures where employees are empowered to make better decisions, strengthen customer relationships, inspire innovation, and build organizations that stand apart in industries where products are often remarkably similar.
Whether you own the company, lead a department, or influence your team’s culture, you’ll leave with practical ideas that can help your organization become known not just for what it manufactures, but for how it leads.
Sometimes the biggest change in an organization begins with just two words:
It Could
Choosing Possibility Before Policy
In an industry where products are often similar, culture may be the greatest competitive advantage you have.
Every company has policies. The companies people remember have something more. They build cultures that empower people to think, solve problems, and look for possibilities before defaulting to “no.”
Drawing on more than four decades of experience in sales, manufacturing, leadership, and customer relationships, Randy Chaffee invites attendees into a thought-provoking conversation about one simple phrase that has the power to transform an organization:
“It could.”
Through engaging stories, practical examples, and real-world experiences, Randy explores how leaders can create cultures where employees are empowered to make better decisions, strengthen customer relationships, inspire innovation, and build organizations that stand apart in industries where products are often remarkably similar.
Whether you own the company, lead a department, or influence your team’s culture, you’ll leave with practical ideas that can help your organization become known not just for what it manufactures, but for how it leads.
Sometimes the biggest change in an organization begins with just two words:
It Could
