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MaCdonn Help Us Understand McDonald's Customer Behavior and Get Rewarded!

11/03/2023

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But back to Dick and Mac McDonald. These guys had no equal in making burgers.As John F. Love writes in his book "McDonal...
06/30/2023

But back to Dick and Mac McDonald. These guys had no equal in making burgers.

As John F. Love writes in his book "McDonald's: Behind the Scenes of the Golden Arches," together with a local craftsman, the brothers developed a new type of spatula, a new dispenser for ketchup and mustard, and a platform for quickly assembling sandwiches.

But Ray Kroc - a businessman who understood business differently - broke into their quiet life. "We had completely diffe...
06/30/2023

But Ray Kroc - a businessman who understood business differently - broke into their quiet life. "We had completely different approaches," Kroc later recalled.

It was he who convinced the McDonald brothers to expand their business. Three decades later, already after Kroc's death, McDonalds had thousands of restaurants that brought in billions of dollars.

This crown of golden arches could mean anything, the artist declared.When asked how the idea for the installation came a...
06/30/2023

This crown of golden arches could mean anything, the artist declared.

When asked how the idea for the installation came about, Nakamura said that when he returned from a round-the-world trip, he unexpectedly discovered McDonald's golden arches in many of his photos.

However, the golden arches of the logo managed to reach far beyond the borders of America and Europe. So, in 1995, the M...
06/30/2023

However, the golden arches of the logo managed to reach far beyond the borders of America and Europe. So, in 1995, the McDonald's corporation was supposed to sponsor NASA's mission to asteroid 449, which was later canceled.

The asteroid, by the way, was named Hamburga, but not in honor of the famous bun with cutlet, but the German city.

Although McDonald's restaurants have lost their original elegant simplicity of design, the corporation itself has become...
06/30/2023

Although McDonald's restaurants have lost their original elegant simplicity of design, the corporation itself has become a shining example of the American success story. But at the same time, it is a symbol of an unhealthy lifestyle.

So, in 2004, independent film producer Morgan Spurlock released a documentary about the dangers of eating fast food. After starring in the film "Double Portion" (Super Size Me), Spurlock ate exclusively at McDonald's restaurants for a month. He ate three times a day, did not exercise, and by the end of the experiment had gained 11 kg.

The enterprising jazzman turned the chain from a few establishments into a global corporation, and McDonald's lost a pie...
06/30/2023

The enterprising jazzman turned the chain from a few establishments into a global corporation, and McDonald's lost a piece of business.

Kroc initially promised them a percentage of each new restaurant, but this agreement was limited to a handshake and was not recorded on paper. The brothers never saw any deductions.

A bold sign appeared on the roof of the kiosk: "McDonald's Famous Hamburgers - 15 cents."In 1952, Dick and Mac turned to...
06/30/2023

A bold sign appeared on the roof of the kiosk: "McDonald's Famous Hamburgers - 15 cents."

In 1952, Dick and Mac turned to Los Angeles architect Stanley Clarke Meston and his assistant Charles Fish. Together, they undertook the development of a building project for a McDonald's roadside restaurant. The facility was planned to be franchised.

Dick drew two arcs. In his opinion, this form of construction should look good from all sides and attract the attention of motorists and their hungry passengers.

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