Choice Roof Contractor Group

06/06/2026

Roof coating projects often stall because building owners have questions, doubts, or past experiences that make them hesitant.

That does not always mean a coating is the wrong solution.

It usually means the contractor needs to slow down, explain the process clearly, and help the owner understand when coatings make sense (and when they do not).

The strongest contractors do not try to pressure owners through objections. They use those concerns to build trust.

Roof coatings are not magic, and they are not right for every roof. But when the roof is a good candidate, and the system is properly installed, coatings can be a smart way to extend roof life.

Education builds trust. Trust wins projects.

Read the full article:

Learn how to overcome common commercial owner objections to white roof coatings through education, inspections, and honest performance discussions.

05/23/2026

Commercial storm claims are not just about finding roof damage. They are about proving it.

In this webinar, Ray Land of MAX4 Claims Specialists shares why many commercial roofing contractors miss opportunities on storm-related insurance claims. Watch the video to learn what contractors should know before assuming a denied or underpaid claim is the end of the road.

05/02/2026

Silicone roof coatings can be an excellent option for the right commercial roof, but they are not a one-size-fits-all solution.

Before applying silicone, building owners and contractors should understand the common issues that can affect performance, including adhesion problems, ponding water concerns, dirt pickup, slippery surfaces, overspray risks, and future recoating challenges.

The right preparation makes all the difference.

Read the full blog to learn what to watch for before choosing a silicone roof coating.

Silicone roof coatings offer strong waterproofing and UV protection, but they’re not always the right solution. Learn the problems, risks, and best practices.

04/08/2026

Renee Ramey, Executive Director of the Metal Roofing Alliance (MRA), joins us to share expert insights on how the metal roofing industry has evolved and where it is headed next.

With over 25 years of experience in the industry, Renee provides a unique perspective on the rapid growth of metal roofing, shifting expectations from buyers, and the increasing demand contractors are seeing across both residential and commercial markets.

During this webinar, we discuss how buyer behavior has changed, why metal roofing continues to gain market share, and how contractors can position themselves to take advantage of emerging opportunities.

Topics covered in this webinar include:

• Growth of metal roofing market share and adoption trends
• How customer research and AI are shaping buying decisions
• Opportunities for contractors entering the metal roofing space
• Impact of severe weather on roofing material demand
• Sustainability, energy efficiency, and long-term cost benefits
• Training pathways and how to get started in metal roofing
• Leveraging third-party educational resources for marketing credibility

If you're considering adding metal roofing to your service offerings or want to better understand where the industry is heading, this webinar provides valuable insights to help guide your next move.

04/07/2026

For over 12 years, we have been committed to helping commercial roofing contractors and building owners make smarter decisions.

Our blog now includes 250+ articles covering everything from traditional roofing systems and coatings to lead generation, inspections, and industry insights.

Whether you are looking to grow your business, sharpen your knowledge, or stay ahead of industry trends, there is something valuable waiting for you!

Check out our latest posts here:
https://www.choiceroofcontractors.com/blog

03/13/2026

DJ, Chief Technology Officer of RoofIT CRM, walks through how their platform helps roofing contractors streamline operations from lead to job completion.

One of the biggest challenges contractors face today is managing too many different software tools. RoofIT was built by roofers for roofers with the goal of bringing everything into one system so businesses can reduce double entry, automate workflows, and improve efficiency.

During the webinar we covered:

• Custom job stages and workflows
• Estimating and proposals
• QuickBooks integration
• Supplier connections with SRS, ABC Supply, and QXO
• Job scheduling with trade calendars
• CompanyCam photo integration

If you’re exploring CRM options for your roofing company, this walkthrough gives a clear look at how RoofIT approaches the problem.

03/09/2026

It was great seeing contractors investing in their craft at Conklin’s regional shop day in Indiana last week.

Events like this highlight what makes the roofing industry strong. Contractors sharing ideas, learning from each other, and working to raise the standard across the industry.

Thanks to Beau and Aaron for the valuable insights, and to Merle and the team at Tri-County Commercial Roofing for hosting a great event. It was an honor to be part of the agenda.

At Choice Roof Contractor Group, we believe the industry moves forward when contractors collaborate, learn, and help each other succeed.

02/07/2026

Volatile markets expose weak relationships! ⚠️

When costs, lead times, and expectations shift quickly, contractors operating in isolation feel it first. Those with strong partnerships stay agile, informed, and in control.

In today’s environment, success isn’t just about pricing or production. It’s about alignment with manufacturers, GCs, building owners, and even peers.

With the ISM Manufacturing Index moving back into expansion territory and business activity picking up, now is the time to make sure your partnerships are working for you.

Here’s a deeper look at why partnerships matter more than ever:
https://www.choiceroofcontractors.com/strategic-partnerships-matter-more-than-ever/

01/10/2026

Flat roof coatings aren’t a guaranteed fix.

Trapped moisture, ponding water, poor installation, and compatibility issues can turn a “solution” into an expensive problem.

In our latest blog, we break down the most common flat roof coating mistakes and what to evaluate before applying any system: https://www.choiceroofcontractors.com/flat-roof-coating-problems-they-dont-warn-you-about/

12/19/2025

Looking to grow your commercial roofing revenue?

More leads matter, but so do recurring income, cross-selling opportunities, and smarter positioning in your market. Even small operational changes can lead to meaningful, long-term gains.

In our latest blog, we outlined several practical ways commercial roofing contractors can increase revenue and stay competitive.

Discover practical strategies to grow commercial roofing revenue through smarter marketing, added services, inspections, and new income streams.