Choice Roof Contractor Group

10/12/2026

Some of the most useful conversations happen when you step away from your daily work. Our first RCMA Fall Meeting in Atlanta gave us time with manufacturers and industry experts to talk about the challenges contractors face and learn more about the work being done to support them.

Through 360 Commercial Roofing, we sponsored the welcome bags and included an AI-powered experience that attendees could use to explore session topics and ideas for their businesses. Conversations throughout the meeting also helped us understand where our work in contractor support, marketing, and technology could be most useful.

Thank you to the Roof Coatings Manufacturers Association's staff, directors, presenters, and everyone who made us feel welcome. We appreciate the work you do for this industry!

Watch a few highlights from the trip and read our recap:
https://www.choiceroofcontractors.com/our-first-rcma-fall-meeting-in-atlanta/

10/03/2026

Here is a look at what is happening across the broader 360 Commercial Roofing network that we are a part of.

More ways to connect industry knowledge, practical tools, and the people who put them to work. 💪

09/30/2026

Roof coatings can be an excellent way to extend the life of an aging roof, but only when the existing roof is a good candidate for restoration.

Before moving forward, contractors should evaluate more than what’s visible on the surface.

A coating should protect and extend the life of a sound roof assembly instead of covering up problems underneath it.

Our latest article breaks down what to evaluate before deciding whether restoration makes sense.

Read the full article: https://www.choiceroofcontractors.com/is-your-commercial-roof-ready-for-coating/

09/01/2026

This group has grown well beyond where it started in 2013.

Today, Choice Roof Contractor Group is the core contractor network within a larger 360 Commercial Roofing ecosystem that brings together contractor relationships, marketing, technology, education, and a wider range of industry partners.

In this new article, Jonathan shares some of the story behind how the group evolved and why we believe the best solutions come from connecting the right people and resources.

Read the full article: https://www.choiceroofcontractors.com/the-bigger-picture-behind-this-group/

06/30/2026

Are you overlooking metal roofing?

In this conversation, Jonathan Keim sits down with Jeff Henry, Executive Director of the Metal Construction Association, to talk about why metal roofing continues to be an opportunity worth paying attention to.

They cover:

✅ Common misconceptions about metal roofing
✅ Why life-cycle value matters in the sales conversation
✅ How contractors can start learning the right details
✅ Why metal roofing helps expand your service mix and margins

Metal roofing can help contractors offer stronger long-term solutions, serve building owners better, and create new project opportunities.

Watch the full conversation and see why metal roofing may deserve a closer look!

06/06/2026

Roof coating projects often stall because building owners have questions, doubts, or past experiences that make them hesitant.

That does not always mean a coating is the wrong solution.

It usually means the contractor needs to slow down, explain the process clearly, and help the owner understand when coatings make sense (and when they do not).

The strongest contractors do not try to pressure owners through objections. They use those concerns to build trust.

Roof coatings are not magic, and they are not right for every roof. But when the roof is a good candidate, and the system is properly installed, coatings can be a smart way to extend roof life.

Education builds trust. Trust wins projects.

Read the full article:

Learn how to overcome common commercial owner objections to white roof coatings through education, inspections, and honest performance discussions.

05/23/2026

Commercial storm claims are not just about finding roof damage. They are about proving it.

In this webinar, Ray Land of MAX4 Claims Specialists shares why many commercial roofing contractors miss opportunities on storm-related insurance claims. Watch the video to learn what contractors should know before assuming a denied or underpaid claim is the end of the road.

05/02/2026

Silicone roof coatings can be an excellent option for the right commercial roof, but they are not a one-size-fits-all solution.

Before applying silicone, building owners and contractors should understand the common issues that can affect performance, including adhesion problems, ponding water concerns, dirt pickup, slippery surfaces, overspray risks, and future recoating challenges.

The right preparation makes all the difference.

Read the full blog to learn what to watch for before choosing a silicone roof coating.

Silicone roof coatings offer strong waterproofing and UV protection, but they’re not always the right solution. Learn the problems, risks, and best practices.

04/08/2026

Renee Ramey, Executive Director of the Metal Roofing Alliance (MRA), joins us to share expert insights on how the metal roofing industry has evolved and where it is headed next.

With over 25 years of experience in the industry, Renee provides a unique perspective on the rapid growth of metal roofing, shifting expectations from buyers, and the increasing demand contractors are seeing across both residential and commercial markets.

During this webinar, we discuss how buyer behavior has changed, why metal roofing continues to gain market share, and how contractors can position themselves to take advantage of emerging opportunities.

Topics covered in this webinar include:

• Growth of metal roofing market share and adoption trends
• How customer research and AI are shaping buying decisions
• Opportunities for contractors entering the metal roofing space
• Impact of severe weather on roofing material demand
• Sustainability, energy efficiency, and long-term cost benefits
• Training pathways and how to get started in metal roofing
• Leveraging third-party educational resources for marketing credibility

If you're considering adding metal roofing to your service offerings or want to better understand where the industry is heading, this webinar provides valuable insights to help guide your next move.

04/07/2026

For over 12 years, we have been committed to helping commercial roofing contractors and building owners make smarter decisions.

Our blog now includes 250+ articles covering everything from traditional roofing systems and coatings to lead generation, inspections, and industry insights.

Whether you are looking to grow your business, sharpen your knowledge, or stay ahead of industry trends, there is something valuable waiting for you!

Check out our latest posts here:
https://www.choiceroofcontractors.com/blog