05/28/2026
Big headway for Alure Inc!
We recently had the incredible opportunity to pitch at Loons Lair as one of 6 startup finalists, spanning healthcare companies to technology & AI startups.
Now in its second year, Loons Lair is Minnesota’s premier Shark Tank-style startup pitch competition, hosted by the India Chamber of Commerce Minnesota (ICOCMN).
After our pitch, we’re thrilled to share that the story behind Alure hit close to home with the panel. Our co-founder’s backyard plum trees being decimated by Japanese Beetles resonated with one of the Loons, who offered to invest $250K in our business pending final review.
This year was also a record year for the competition, with the finalist cohort receiving a total offer pool of up to $1.1M from the Loons!
That kind of validation proves there is value in our work to offer sustainable, cleaner solutions for the invasive Japanese Beetle, that doesn’t involve toxic insecticides harming our soils and pollinators. It fuels us to move faster and dream bigger.
Thank you to .mn and the entire Loons Lair community for the opportunity, the feedback, and the belief in what we’re building.
Special thank you to .b for the photos featured in this post.
