Arterial

10/24/2026

Get in on the fun. 🛍️

Audible is offering up to $250,000 in grant funding to retail businesses interested in occupying one of two remaining spaces at the award-winning The Pillars in Newark: https://www.nj.com/news/2026/10/audible-offers-250k-in-grants-for-newark-retail-hub-applicants.html

The opportunity includes subsidized rent, operational support and employee stipends as part of Audible’s Business Attraction Program.

10/23/2026

We're just over a week from Halloween and that means it's time for the Annual Arterial Pumpkin Carving Contest! 🎃

When we're not designing Streets That Do More™, we're busy putting our design skills to work in other (mainly gourd-related) ways! But now we need your help to crown your favorite Arterial Jack-o-Lantern! 🎃

Between now and noon on October 30th drop a comment with the number or name of your favorite design and we'll announce the winner next Friday! ⬇

#1 - Mariposa
#2 - Jack
#3 - Face Off
#4 - Mike Wazowski
#5 - Venom
#6 - Long John Silver
#7 - Welcome Light
#8 - Lemme Out
#9 - Jellyfish Jam
#10 - Emergency

Who will be the king or queen of 'ween? Only you can decide. 👻 Happy Halloween from all of us at Arterial! 🕷🕸

10/22/2026

Is your Main Street vision hitting a road block? 🚧 Wondering how to turn your street design concept into a funded, built reality? 🤔 You won't want to miss this one. Trust us.

Join Arterial CEO & Managing Principal Dave Lustberg on Wednesday, October 28th for “From Vision to Groundbreaking: A Guide to Getting Your Main Street Improvements Built” a FREE WEBINAR on how to assess your street's needs, build support, develop realistic improvements, and connect your vision to a budget and funding strategy.

Bring your questions! 🙋‍♀️ There will be time to discuss specific projects and get practical advice on moving forward.

Don't miss out! Register for this free webinar today: https://www.arterialstreets.com/capital-plan-webinar

10/21/2026

Catch us next week in NYC for the Transportation Alternatives Vision Zero Cities Conference! 🗽

On October 28-29 Arterial Urban Designer Lexi Smaldone will be attending the 2026 Vision Zero Cities conference at the NYU Kimmel Center, which will unite city officials, planners, engineers, advocates, scholars, and industry leaders dedicated to achieving and advancing better streets and public spaces.

Participants will share insights, explore innovative strategies, and discover cutting-edge solutions for the challenges facing cities today. Learn more here: https://transalt.org/visionzerocities

October 28 + 29, 2026New York University AboutThe 13th annual Vision Zero Cities conference will unite city officials, planners, engineers, advocates, scholars, and industry leaders dedicated to achieving Vision Zero. Over two days, participants will share insights, explore innovative strategies, an...

10/20/2026

You have big ideas for your Main Street. So, now what? 🤔 Turning your vision into a funded, buildable project can feel like the hardest part. That's where we come in.

On October 28th, Arterial CEO & Managing Principal Dave Lustberg is hosting a free webinar on how to assess your street's needs, build support, develop realistic improvements, and connect your vision to a budget and funding strategy. Bring your questions! 🙋‍♀️ There will be time to discuss specific projects and get practical advice on moving forward.

Learn more and register for “From Vision to Groundbreaking: A Guide to Getting Your Main Street Improvements Built”: https://www.arterialstreets.com/capital-plan-webinar

10/17/2026

So you want to change a street. 🤔 You could check out this handy dandy guide, or you could talk to the experts (us). 🙋‍♂️

We even have a handy dandy webinar coming up soon that will help you figure out exactly how to take your downtown street project from vision to reality. ✨ Stay tuned... And in the mean time, check out this guide on design change for newbies: https://www.smartgrowthamerica.org/knowledge-hub/news/so-you-want-to-change-a-street-aka-design-change-for-newbies/

Smart growth is an approach to community design that connects housing, transportation, and land use to create healthy, prosperous, and resilient neighborhoods.

10/16/2026

If you know anything about us, you know we love a pastry and you know we love a throw down. So, naturally it's time for the Arterial Apple C***r Donut THROW DOWN! 🍎 🍩

Who better to officiate than Arterial's very own Snack Queen, Landscape Architect Breana Parian! 👑 And who better to join the fun than special guest judge, Landscape Forms Senior Sales Rep Michelle Hertzler!

This time, we kept things simple with a blind taste test. Everyone knew they were sampling apple c***r donuts, but nobody knew where each donut came from until all the votes were cast. 🗳️ The contestants included:

🍎 Abma's Farm in Wyckoff
🍎 Applegate Farm in Montclair
🍎 Dreyer Farms in Cranford
🍎 Stew Leonard's

And the winner is... A TIE between Applegate Farm and Stew Leonard's! We called in Executive Assistant Naomi Knies to break the tie, and she crowned Stew Leonard's the winner of the 2026 Apple C***r Donut Throw Down! 🏆

Congrats to our champion and thanks to everyone who participated in this highly scientific taste test. 👨‍🔬

***rDonuts

10/15/2026

The stars were out in full force last week for the gala event of the season! 🤩 One final thank you to New Jersey Future for recognizing Audible's The Pillars in the City of Newark, NJ with a 2026 Smart Growth Award! 🏆

The transformation of 33 Washington Street reimagined 15,000 SF of downtown space as a vibrant retail and community hub, supporting local entrepreneurs, activating Newark’s Arts and Education District, and bringing commerce and culture together. 🤝 It’s a great example of how design and investment can help strengthen the urban fabric and create new opportunities for the surrounding community.

was a true collaborative effort and we want to extend our congratulations to fellow project team members at Audible, Studio Cooke John Architecture., Bartholomew | Lighting, and Structure Tone for bringing this vision to life! ✨

10/13/2026

Taking it all in.

Don’t mind us. Just admiring our (award-winning) handiwork at Audible’s The Pillars in the City of Newark, NJ. 🤩

10/12/2026

We'll always have Paris... 🗼

Today, we're pleased to share the next installment in our "Places That Inspire" series, brought to you by Arterial Landscape Architect Breana Parian, who visited the City of Lights last month and came home with some timeless inspo. 🌃

There's just something about Paris that begs you to explore. To soak in your surroundings. To linger. Is it the countless cafés on every corner? The laid back lifestyle? Maybe it's the fact that one of the world's most beloved cities still has something to teach us about the pedestrian experience. 🚶‍♀️ About human-scaled urban design. About creating inviting spaces that make you want to stay awhile and interact with the environment and with those around you.

Maybe we're being a little romantic, but what can we say? We get a little misty eyed about landscape architecture. 🥲 Paris, je t'aime. 🧡