Golden Artist Colors

Golden Artist Colors An employee owned company committed to creating the most innovative tools of color, line and texture. Golden Artist Colors, Inc.

is a manufacturer of artist quality materials including colors and mediums for painting in acrylics, oils and most recently, watercolor. The GOLDEN brand of acrylics is known for quality and archival integrity as well as being the most innovative and extensive system available. The company also owns Williamsburg Handmade Oil Colors, which is known for its quality and extensive palette of colors in

cluding genuine Italian and French earth colors. QoR®, a new, thoroughly modern watercolor is made with an exclusive Aquazol® binder, providing more pigment in every brushstroke, as well as a color strength, range and versatility unmatched in the history of watercolors. The Custom Lab at GOLDEN also serves artists and organizations by formulating materials to fit their needs and purposes.

Watercolor possibilities don't stop at paper. 🎨✨Discover how QoR Mediums and Grounds can transform the way you paint by ...
06/19/2026

Watercolor possibilities don't stop at paper. 🎨✨

Discover how QoR Mediums and Grounds can transform the way you paint by expanding the surfaces, textures, and effects available to watercolor artists. From creating absorbent painting surfaces on canvas, wood, and panels to enhancing flow, lifting, transparency, and color intensity, these innovative tools open the door to new creative possibilities. Whether you're a traditional watercolorist or an adventurous mixed-media artist, there's plenty to explore.

Ready to experiment with texture, surface, and technique? Read more: https://justpaint.org/qor-mediums-and-grounds/

What if pastels could work more like paint?⁠Sofft® Tools can change the way artists approach pastel and mixed media work...
06/18/2026

What if pastels could work more like paint?⁠
Sofft® Tools can change the way artists approach pastel and mixed media work. Designed with unique micropore sponge applicators, these tools make it easy to blend, layer, shade, and create everything from broad washes of color to fine details with remarkable control. ⁠
Whether you're exploring PanPastel for the first time or looking to expand your mark-making techniques, experimenting with different applicators can unlock a whole new range of effects and artistic expression.⁠ Watch this video demonstrating all the Sofft Tool shapes and they marks they can make.
https://goldenartistcolors.com/videos/sofft-tools-for-pastels

Texture can transform a painting from flat to unforgettable.Whether you're building subtle surface interest or bold dime...
06/16/2026

Texture can transform a painting from flat to unforgettable.
Whether you're building subtle surface interest or bold dimensional effects, the right tools can help you create depth, movement, and visual intrigue. From gels and pastes to unconventional mark-making tools, exploring texture opens up endless creative possibilities.
Discover practical techniques, material options, and ways to bring more tactile expression into your work in the Just Paint article Tools for Texture: https://justpaint.org/tools-for-texture/
What are your favorite ways to add texture to a painting? Share your go-to materials or techniques in the comments.

06/11/2026

The Williamsburg Artist Oil Colors Mixing Colors Set—a thoughtfully curated palette designed to mix a full spectrum of hues with confidence and ease. Featuring 8️⃣ professional-grade oil paints, including essentials like Permanent Yellow Medium, Quinacridone Red, Ultramarine Blue, and Titanium White—this set empowers you to create vibrant mixes from a limited palette.

✨ Why artists love it:
• Balanced selection for maximum color mixing versatility
• Rich, highly pigmented formulas with beautiful luminosity
• Professional quality you can feel in every brushstroke

Whether you're refining your color theory or building a portable palette, this set is your go-to for mixing brilliance. 🖌️

This palette is pre-loaded in our virtual paint mixer. Give it a try. https://goldenartistcolors.com/mixer/oil

Every artist leaves a mark—but how you make it is where the magic happens. 🎨✨From expressive brushstrokes and palette kn...
06/09/2026

Every artist leaves a mark—but how you make it is where the magic happens. 🎨✨

From expressive brushstrokes and palette knife textures to pouring, drawing, monoprinting, and mixed-media techniques, mark making is at the heart of creative expression. Whether your style is bold and energetic or subtle and refined, exploring different approaches can unlock exciting new possibilities in your work.

Looking for inspiration? Visit our website to discover creative techniques, innovative tools, and fresh ideas to expand your artistic practice. https://goldenartistcolors.com/inspiration/mark-making

Capture the soft, luminous beauty of nature with this dreamy color palette inspired by the ethereal Luna Moth. From deli...
06/05/2026

Capture the soft, luminous beauty of nature with this dreamy color palette inspired by the ethereal Luna Moth. From delicate wing details to subtle color transitions, this PanPastel selection brings this beauty to life by layering vibrant greens with earthy neutrals and warm accents.

Whether you paint in oil, pastel, acrylic, or watercolor you can bring your landscapes to life with a set from GOLDEN. 🌄...
06/04/2026

Whether you paint in oil, pastel, acrylic, or watercolor you can bring your landscapes to life with a set from GOLDEN. 🌄🌇
From rolling hills and mountain vistas to tranquil lakes and colorful sunsets, these curated sets provide the colors you need to capture nature's beauty.
Explore a variety of sets and discover new techniques to create breathtaking landscape paintings that inspire. https://goldenartistcolors.com/inspiration/outdoors-may

Mixologist of the MonthMaterials & Application Specialist Cathy shared that she and two retired GOLDEN colleagues meet m...
06/02/2026

Mixologist of the Month
Materials & Application Specialist Cathy shared that she and two retired GOLDEN colleagues meet monthly to create a 6" x 6" painting using a random selection of three GOLDEN colors, plus Titanium White. This nice neutral brown is mixed from their April colors.
https://goldenartistcolors.com/mixer/acrylic?publicMix=zJY_8mEP

The Cecropia Moth Caterpillar is dressed to impress in a vibrant rainbow of colors, and the rich colors of Williamsburg ...
06/01/2026

The Cecropia Moth Caterpillar is dressed to impress in a vibrant rainbow of colors, and the rich colors of Williamsburg are a near-perfect match to its palette. You can use our oil mixer to dial them in, and to mix just about any color you, or Mother Nature, can imagine. Give it a try: https://goldenartistcolors.com/mixer/oil

Hot tips for cool plein air painters. 😎
05/29/2026

Hot tips for cool plein air painters. 😎

Address

188 Bell Road
New Berlin, NY
13411

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16078476154

Website

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