FCB Global

10/15/2025

Who says toilet talk can’t drive cultural change? 🧻

In an interview with Contagious (Melanie Valenzia), Kyle Harman-Turner, ECD & Creative Partner at FCB London, and Emma Drew at Kimberly-Clark reveal how FCB London and tackled one of the UK’s biggest bathroom taboos.

Research shows 76% of school kids don’t feel comfortable going at school, but "First School Poo," the second campaign as part of the "Get Comfortable" platform, has helped kids, parents, and schools start conversations about something everyone does, but few discuss. Since the launch of "Get Comfortable," Andrex has seen a 1,694% increase in social mentions, a 4.5% surge in market share, and 1 million new households now buying the brand.

When creativity and collaboration tackle the uncomfortable, people start talking, yes, even about poo. 💩

Read the full story: bit.ly/3Lbo7Mh

Interview: How a heritage FMCG brand took a stand against toilet taboos to reassert its relevance

10/08/2025

What happens in Vegas doesn’t have to stay in Vegas…

FCB has been honored with multiple wins at the 2025 London International Awards, including 2 Grands, 12 Gold, 6 Silver, and 8 Bronze, celebrating the best of creativity from our global network.

A massive congratulations to, FCB Chicago, FCB New York, FCB Canada, and FCB London.

Swipe to see the winning work!

10/08/2025

🚨 Warning: Cheez-It cravings are uncontrollable. 🧀

They crash first meetings with the future in-laws. They invade book clubs. They even show up at funerals.

That’s the idea behind FCB New York’s first campaign for the brand, “Cravings Can Happen Anywhere,” proving cheesy urges never wait for the right time.

More about the work in ADWEEK: https://bit.ly/4gIYpdM

09/29/2025

08/18/2025

The SXSW 2026 PanelPicker is open!

AI is quietly reshaping how we think, act, and decide, and adoption isn’t just about tools, it’s about habits. FCB New York has two sessions in the mix that explore these shifts: "AI is Changing Consumer Behavior", featuring Ben Nilsen, SVP Head of Brand Experience, and "Habit Hacks", featuring Todd Sussman, CSO.

Vote by August 24 to help bring these sessions to SXSW and see how brands and organizations can adapt, innovate, and thrive. 👇

AI is Changing Consumer Behavior: http://bit.ly/3V4pOge
Habit Hacks: https://bit.ly/4mMLqd2

08/11/2025

The SXSW 2026 PanelPicker is open! Vote to bring “Creative Revolution: A call-to-action for targeting evolving identities” to SXSW next March.

As global identities shift and blend, traditional targeting no longer works. This panel explores how brands can rethink creative strategies, embed DEI beyond inclusion, and build loyalty in a changing landscape.

Panelists include Channing Martin, Global Chief Diversity & Social Impact Officer at Interpublic Group (IPG); Danilo Boer, EVP, Global Creative Partner at FCB; and Kristin Scheve, President, Global Managing Partner at UM Worldwide.

Register free and vote by August 24: bit.ly/4owuqtc

06/20/2025

Titanium for FCB Chicago! 🦁

FCB has been awarded a prestigious Titanium Lion at the Cannes Lions International Festival of Creativity for Caption with Intention.

Developed in collaboration with the Deaf and Hard of Hearing community, (CHS), and , this innovative captioning system sets a new standard for accessibility in entertainment. It transforms captions from a functional tool into a powerful, expressive experience that connects audiences in meaningful ways.

The Titanium Lions celebrate game-changing creativity, work that pushes the boundaries of branded communication and inspires the industry with bold, fresh ideas shaping the future. Caption with Intention perfectly embodies this spirit, redefining how stories are told and experienced.

Huge congratulations to the entire FCB Chicago team and our partners for this incredible achievement.

06/20/2025

The final roar!

Day 5 at Cannes 2025 — the creative energy remains fierce, bringing home a Titanium Lion for Caption with Intention and a shiny new silver for FCB Canada’s The Count for SickKids Foundation.

We’re closing out the week with an incredible 56 Lions, including a Titanium, four Grands Prix, eighteen Gold, twenty Silver, and thirteen Bronze.

Huge congratulations to all our teams across the globe - what a week! 🦁

06/19/2025

FCB takes the crown for the seventh year in a row!

We’re thrilled to share that FCB has been named Cannes Lions “Regional Network of the Year — North America” for the seventh consecutive year!

Bravo to our teams across the region - your creativity, passion, and relentless drive make this honor possible, year after year.

🦁🏆👑

06/19/2025

🏆 Grand Prix for FCB Chicago!

FCB Chicago has earned a Grand Prix at Cannes Lions International Festival of Creativity in Brand Experience & Activation for Caption with Intention, a groundbreaking, expressive captioning system created in collaboration with the Deaf and Hard of Hearing community, Chicago Hearing Society, a division of Anixter Center (CHS), and Rakish.

This project sets a new bar for accessibility in the entertainment industry, transforming how captions are experienced and understood.

Huge congratulations to all the brilliant minds behind this powerful innovation.

06/19/2025

FCB’s creative roar carries into Day Four of Cannes Lions International Festival of Creativity 2025, with 15 more Lions added to our pride, including a Grand Prix, six Gold, five Silver, and three Bronze.

Today’s wins span Creative Business Transformation, Creative Strategy, Brand Experience & Activation, Creative Commerce, and Innovation.

A huge shout-out to the brilliant teams at FCB Chicago, FCB New York, FCB India, and FCB London for making it happen!

Swipe through to see our wins.