05/13/2026
Here’s a lesson I learned from my dad, the owner of Ritz Look, the one who taught me a lot about business, and for whom my company Ritz Renovation is named after.
This lesson isn’t from something he told me but from something I witnessed him do.
He would always put signs in his storefront window for a SALE, or to announce a new barber had joined the team, or a change in business hours.
However, his signs were always fluorescent (neon) yellow, greens, oranges and pinks, and the text would be printed in bold, black lettering. He had a print shop up the block that did all the posters.
This was back in 1990s. Before internet. Before Vistaprint.
Today, there is no excuse for a business to DIY handmake their own signs… this to me an indication of how you do everything else.
Dad taught me to be professional. Always.
There are so many contractors that I talk to that have no business, no leads, and barely getting by, and this is our busy season!
Sure, I feel it’s slower than usual, my phone isn’t ringing off the hook, but I have consistent work. I have my following. I have my reputation and 5 star reviews.
When I ask these contractors a few questions, I always get the same responses, “uhh I’ve been meaning to do it.. I don’t know how.. I’m not tech savvy..”
In today’s world, there’s no excuse not to have a beautiful business card, a Google business page, a nice website, a Facebook and Instagram page.
My dad taught me to be professional and put my best foot forward.
Dad wasn’t tech savvy. English wasn’t his first language. Dad is no longer here to say it but deep down I know he would never put a poster like this on his storefront window.