Our audacious, experimental projects strive to profoundly impact communities and environments around the globe. The New York studio is led by Dror Benshetrit, a designer, thinker, dreamer, and futurist who’s holistic approach informs a striking range of affecting, unconventional work. Together, we tackle visionary pursuits that result in increased brand equity for our partners. We collaborate with
top-tier companies, developers, and institutions that share our commitment to design excellence. Since launching in 2002, we have partnered with Alessi, Bentley, Cappellini, Yigal Azrouël, SHVO, Target, and TUMI, among others, through which we acquired unique expertise in projects that vary in nature and size. Fueled by Benshetrit’s boundless curiosity, the practice’s international work illustrates our creative spirit and penchant for challenge. Dror Benshetrit graduated from the Design Academy Eindhoven. Fascinated by geometry, physics, and poetry, his work pushes design beyond its functional application to create extraordinary atmospheric experiences. He has won GE Plastics’ Merging Boundaries design competition (2001) and has received an iF Product Design Award (2006), Good Design Award (2008 and 2010), and Red Dot Award (2012). His work is included in the permanent collections of major museums in North America, Europe, and the Middle East. An engaging storyteller, Benshetrit has lectured at the University of Pennsylvania’s School of Design, University of Nebraska, and the Wolfsonian—Florida International University museum and research center. He currently serves on the board of the Museum of Arts and Design in New York.
