SOFTlab

SOFTlab SOFTlab is a New York based design studio
http://www.soft-lab.com

Recent photos of Afterimage, our first wall-based public artwork, commissioned by Simon for the expansion of Brea Mall i...
05/27/2026

Recent photos of Afterimage, our first wall-based public artwork, commissioned by Simon for the expansion of Brea Mall in Southern California. The translucent acrylic pixels are created by compositing photographs of the Brea Hills into a layered field that shifts between landscape and abstraction as visitors move past the work. At night, integrated LED fixtures animate the surface with shifting light and color. Video coming soon. Photos

05/27/2026
A couple of clips from the final review of Design Computation Seminar: Margins of Error at  Students created interactive...
05/11/2026

A couple of clips from the final review of Design Computation Seminar: Margins of Error at

Students created interactive objects using the motion capture system at to generate live drawings in Processing, exploring how bodies, objects, and computation can shape space in real time. The projects moved between the physical and digital in strange, playful, and unexpected ways — part performance, part instrument, part experiment.

Really proud of the work and energy in the room. Great job by the students. Special thanks to and for their thoughtful and insightful comments throughout the review.

Finally got around to making a short video of one of the faceted modules we typically use, clad in dichroic acrylic. Thi...
05/06/2026

Finally got around to making a short video of one of the faceted modules we typically use, clad in dichroic acrylic. This module is lit from within using a single white LED globe, but the way the color and reflectivity shifts across each facet depending on angle and rotation still feels a little unreal!

04/30/2026
Excited to share that we’ve been selected as a finalist for a new public artwork at the south entrance of the Dupont Cir...
04/24/2026

Excited to share that we’ve been selected as a finalist for a new public artwork at the south entrance of the Dupont Circle WMATA station in Washington, DC. Our proposal transforms the sloped entrance within the large granite cylinder into a light-based installation composed of an array of “blossoms.” These elements form an overlapping field of color that subtly shifts as visitors move along the escalators. Sharing a few of the sketches, models, and studies we developed as part of the proposal.

Wrapping up prep + pre-assembly for the seven “bubbles” heading into the double-height space at  . Each frame is made fr...
04/16/2026

Wrapping up prep + pre-assembly for the seven “bubbles” heading into the double-height space at . Each frame is made from two layers of laser-cut, bent aluminum—what seems simple quickly turned into a complex system of overlapping parts. That complexity let us push the framing to be as thin and refined as possible. Bubbles should look and feel light after all!

Wrapping up installation of a large-scale ceiling artwork for the entrance lobby of the new Performing Arts Center at . ...
04/07/2026

Wrapping up installation of a large-scale ceiling artwork for the entrance lobby of the new Performing Arts Center at . Composed of 6,000+ precisely cut and bent brass fins, the piece spans three recessed ceiling bays—creating shifting patterns of light, color, and motion as visitors enter and move toward the main theatre. The work is generated through a digital motion-field simulation inspired by wind, waves, and choreographed performance. Each element follows simple rules of length, angle, and color, allowing complex, emergent patterns to unfold across the ceiling plane.

We just wrapped installation of After Image in Brea, CA — an outdoor artwork made from hundreds of acrylic “pixels” deri...
11/24/2025

We just wrapped installation of After Image in Brea, CA — an outdoor artwork made from hundreds of acrylic “pixels” derived from a composite of images of the Brea Hills. These images were sampled for color, brightness, and hue to create vertical acrylic pixel. By day, the vertical acrylic fins catch the sun and create a shifting lenticular effect blending the field of colros. By night, integrated LEDs animate the back edge of each pixel, washing the piece in atmospheric light.

Prototype for a recent proposal. Finally tested cladding one of these with one way mirrored acrylic to see the infinity ...
11/07/2025

Prototype for a recent proposal. Finally tested cladding one of these with one way mirrored acrylic to see the infinity effect produced by one interior light.

Address

34 W 27th Street, Fl 9
New York, NY
10001

Alerts

Be the first to know and let us send you an email when SOFTlab posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SOFTlab:

Featured

Share