05/15/2026
Where are you in the Cycle?
Alex Coulombe & Yu-Jun Yeh took that question to the NXT BLD 2026 stage in London last week 🎤
Most architecture studios solve the same spatial problem two, three, a dozen times before realizing it’s the same problem.
The ones that scale stop rebuilding from scratch — they turn patterns into products.
For us, that took shape as a four-tier ladder:
🏠 Floor Tour
📐 Blueprint Immersive
🌆 Hyperreal Estate
🛸 Holodeck Anywhere
How we got there, when each tier earns its place, and how AI is starting to compress the climb — that‘s the talk.
🎬 Full talk + the tool we built it with → link in comments