The Early Days
Founded in New York City in 1979, The TAI Group was originally called The Actors Institute. At that time, our target audience was the theatre community in New York and Los Angeles. Success quickly saw our principles and tools spread across the US, Europe, Israel and beyond. The Second Chapter
In 1996, TAI was invited by one of the most prestigious consulting firms in the world t
o take the principles of the performing arts into the corporate world. Over the last 25 years, TAI has been designing human interaction solutions to support the leaders and teams of startups to some of the largest global companies in the world, across a span of industries and six continents, to successfully navigate a rapidly changing landscape of political, economic, sociocultural, and environmental conditions. Today
Rooted in the belief true success comes from the boldness of stepping fully into who you are, rather than who you think you’re supposed to be — we focus on practical change, providing both immediate and long-lasting impact. Our intent is to unify an enterprise and elevate it to higher degrees of motivation, performance, and conscious commitment in the pursuit of boosting value creation for all stakeholders. Our solutions enhance human interaction by:
> Developing resilient, aware, high performing individuals
> Aligning, connecting, and motivating teams
> Grounding innovative and high-performing brands in conscious commitment
