05/14/2026
What does the future of the agency model actually look like?
On this episode of State of the Biz, Paul Marobella sits down with Eric Bertrand, CEO of Mod Op, to talk about AI, agency consolidation, B2B marketing, private equity’s growing role in the industry, and why integrated services are becoming essential for brands.
This clip is just one part of a much bigger conversation on where agencies are headed next.
Watch the full episode here: https://youtu.be/abJvoyWyUWw
Final deadline to enter the 2026 New York Festivals Advertising Awards is May 15.