10/21/2026
How did Hucks Gaming locations rank among the top 7% statewide for funds in per machine? đ°
Hucks Gaming, a multi-location gaming and convenience retailer operating across Illinois, wanted a better way to build player loyalty, encourage repeat visits, and manage customer engagement across 24 participating locations.
Before implementing Preferred Patron Loyaltyâ˘, Hucks relied on standard terminal operator loyalty programs that offered limited rewards and flexibility. The company needed greater control over its marketing, personalized promotions, and a consistent loyalty experience across locations.
With Preferred Patron Loyaltyâ˘, Hucks implemented a gaming loyalty program that brought together self-service kiosks, automated birthday and win-back campaigns, customer segmentation, and digital rewardsâall while minimizing day-to-day staff involvement.
The results were measurable:
đ Top 7% statewide for funds in per machine
đ Top 16% statewide for average funds in percentage per location
âď¸ Automated loyalty operations across 24 locations
For gaming establishments competing in a statewide market, maintaining player engagement matters. Hucks demonstrated strong gaming performance while using automated loyalty marketing to stay connected with customers and encourage repeat visits.
For multi-location gaming operators, a loyalty program can go beyond simply rewarding play. It can help businesses personalize communication, automate promotions, encourage customer loyalty, and maintain consistent engagement across locations.
This gaming loyalty program case study highlights how Hucks Gaming used Preferred Patron Loyalty⢠to support player engagement while achieving top statewide performance rankings.
Stronger engagement. Smarter automation. Competitive performance.
đ Read the full Hucks Gaming Loyalty Program Case Study at PreferredPatron.com