10/20/2026
Done — here's the ready-to-paste pack:
**New description:**
"Midway Roofing is a locally owned roofing company based in Odessa, TX. Owner Jesse Madrid brings 30+ years of roofing experience — three decades with one of Texas's oldest roofing companies before starting Midway. We do residential and commercial roofing: full replacements, leak repairs, flat roofs, and storm damage. You'll get an honest assessment — if your roof has life left in it, we'll tell you. Serving Odessa, Midland, and the Permian Basin."
**Services to add:** roof replacement, roof inspection, storm/hail damage repair, shingle and metal roofing (skip any you don't do).
**Reviews — the big gap:** you've got 1. The move that works: after each job, text the customer your Google review link (it's in the profile under "Ask for reviews") while they're still happy. Ten-plus reviews and you'll look established next to the competition.
Full pack with the sample text message and step-by-step is here:
