SD EYES

Providing quality eyewear for ECP’s through its brands Rip Curl,
Hackett Eyewear, and Pepe Jeans.

In 1982, SD EYES was created out of a need for quality eyewear and the promise of excellent customer service. Through the work of our top-quality customer service team and offering one-of-a-kind frames based on customer feedback, SD EYES has grown into an industry leader in the market segment. We believe between our nine in house collections and our licensed brands that we offer some of the most q

uality value products in the optical industry. We are always listening to our customers and watching for trends in the market to provide the best frames for customers of all ages, backgrounds, and lifestyles.

05/20/2026

The ReForm Eyewear Collection is now available at SD EYES.

ReForm Eyewear features flexible frames engineered to ReForm to their original shape effortlessly, no matter the twists and turns of your day. ReForm frames feature a memory elastomer bridge that allows them to bend and return to their original shape. The collection uses a bio-based polyamide to minimize environmental impact, and 100+ global patents back the innovative technology behind ReForm.

View the ReForm Collection at https://sdeyewear.com/reform/

05/01/2026

We are here at the Vision Source Exchange!

Visit us at booth 1045 to view our newest collection, ReForm Eyewear. ReForm features flexible frames that return to their original shape after bending or twisting.

Stop by to see the ReForm collection along with the latest styles from Rip Curl, Hackett, Pepe Jeans, and SD EYES!

04/02/2026

Pepe Jeans style PJ1516 was featured in the latest issue of 20/20 Magazine
The PJ1516 is a women's stainless steel frame featuring acetate temples and an acetate clip-on.

It is one of the select new Pepe Jeans optical styles now available with acetate magnetic sunwear clips.

View the PJ1516 at https://sdeyewear.com/product/pj1516/

Easily transform your optical to a sun with this Pepe Jeans London style.

See more: https://buff.ly/4W5M930

03/16/2026

Thank you to everyone who visited the SD EYES / Mondottica USA booth at Vision Expo!

If you missed us, visit www.sdeyewear.com to see the latest styles and collections from SD EYES, including our new collection, ReForm Eyewear.

03/12/2026

We are live at Vision Expo!

Visit SD EYES and Mondottica USA at booth 1821 to explore the latest styles and see the exciting launch of our new collection, ReForm Eyewear.

Stop by and say hello!

03/11/2026

ReForm Eyewear is made with bio-based polyamide to minimize environmental impact and engineered to ReForm to their original shape effortlessly, no matter the twists and turns of your day.

ReForm frames feature a memory elastomer bridge that allows them to bend and return to their original shape. The innovative technology behind ReForm Eyewear is backed by 100+ global patents.

Don't miss the launch of ReForm Eyewear at the SD EYES/Mondottica USA booth 1821 at Vision Expo.

03/04/2026

Join us at Vision Expo in one week!

Visit the SD EYES / Mondottica USA booth, 1821, for the exciting launch of our new collection, ReForm. ReForm Eyewear features flexible frames that return to their original shape after bending or twisting, designed with cutting-edge materials and patented technology. ReForm is made with a bio-based polyamide to minimize environmental impact and engineered to ReForm to its original shape.

Stop by to see ReForm Eyewear, along with the latest styles from Pepe Jeans, Rip Curl, Hackett, Christian Lacroix, and SD EYES Collections.

02/18/2026

The Bloom Optics Collection is now available at SD EYES!

The Bloom Optics Collection was purposefully designed to help overcome common fit challenges for women who wear petite and extended-fit eyewear. This collection features progressive-friendly shapes and scaled designs that accommodate hard-to-fit temple and bridge sizes, helping customers find a perfect fit.

View the Bloom Optics Collection at https://sdeyewear.com/bloom-optics-collection/

01/29/2026

Explore the latest styles and colors for 2026!

The 2026 Full Line Catalogs for Hackett, Pepe Jeans, SD EYES, and Rip Curl are now available to view and download at https://sdeyewear.com/

12/24/2025

Happy Holidays from SD EYES!

11/27/2025

Happy Thanksgiving from all of us at SD EYES!

Address

155 Corporate Drive
Oneonta, NY
13820

Telephone

800-962-3200

Website

https://linktr.ee/sdeyewear, https://sdeyewear.com/

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