10/02/2026
🚨 *BREAKING: Today is October 1, which means we’re officially kicking off National Pavement Maintenance Awareness Month. **
How does a paving company celebrate?
We considered a parade. But there is already too much traffic on 94.
We thought about cutting a ribbon, but asphalt is notoriously hard on scissors.
And nobody wanted to dress up as a pothole. Weird.
So instead, we’re asking you to do something truly festive: go look at your parking lot. 👀
Cracks? Crumbling? Standing water? That suspicious little spot you’ve been ignoring since May?
Wisconsin’s freeze/thaw cycle is coming, and it has a special talent for turning “eh, it’s probably fine” into “how much is THAT going to cost?”
Consider this your reminder to schedule your annual pavement checkup.
🩺Early detection can save your asphalt $$ AND October is your last good window to fix the small stuff before Mother Nature clocks in for the season.
Schedule your pavement assessment with PLM and GET AHEAD OF WINTER.
*Is National Pavement Maintenance Awareness Month officially recognized nationwide? No.
Should it be? Absolutely.
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