05/22/2025
We are excited to showcase the transformation of The Lofts at Whitaker Park, a project that reimagined an 80-year-old R.J. Reynolds to***co factory into 153 modern apartments in Winston-Salem.
In this exclusive feature, Jeff Wermers, President of Frye Properties, Inc., and Travis Hayes, President of Hayco Construction, share an inside look at the complexities, vision, and purpose behind this landmark redevelopment. From overcoming pandemic-driven delays and navigating historic tax credits to delivering a mix of luxury and workforce housing, their stories highlight the dedication and innovation that brought this project to life.
The Lofts at Whitaker Park now offer a vibrant community with a blend of historic character and upscale amenities, providing new housing options for residents, including affordable units for teachers, first responders, healthcare professionals, and service workers. This project not only preserves a piece of Winston-Salem’s industrial heritage but also supports the city’s growth and revitalization.
Watch the video to hear directly from the leaders who made it possible and see how thoughtful development can shape the future of our communities.
