Selbert Perkins Design

03/31/2026

It is with deep sadness that we share the passing of our co-founder, visionary designer, and cherished friend, Clifford L. Selbert. Cliff passed away peacefully on March 19, 2026, at the age of 72, after a long and courageous battle with cancer.

Cliff was the foundation and heart of Selbert Perkins Design. For more than four decades, he helped define the field of environmental graphic design and placemaking—uniting graphic design, architecture, landscape, branding, and storytelling to create memorable and meaningful places around the world.

Guided by the belief that “Every place has a story. Every story has a place,” Cliff was deeply committed to the public realm and to the communities it serves. His vision can be seen in iconic projects such as the LAX Gateway, Universal Studios, the World of Coca-Cola, and Canal City in Hakata, Japan, as well as in countless environments that quietly shape daily life.

Beyond his remarkable body of work, Cliff built a culture of collaboration, mentorship, and generosity at SPD. He empowered generations of designers to think boldly, lead with integrity, and design with empathy.

Our thoughts and hearts are with his wife and creative partner, Robin Perkins, and their daughter, Galen Selbert-Perkins, along with his extended family and the many friends and colleagues whose lives he touched.

Cliff’s legacy lives on in the landmarks he helped shape, the discipline he helped define, and the community he built. We will miss him deeply and honor his spirit in the work we carry forward every day.

Full tribute page at the link below.
https://selbertperkins.com/clifford-selbert/

12/19/2025

Happy Holidays!

12/17/2025

Selbert Perkins Design is pleased to announce the promotion of Karen Kosoff from Accounting Manager to Principal of Accounting. Karen consistently approaches her work with integrity, empathy, and a genuine desire to help others succeed. She has a remarkable ability to teach and mentor by guiding staff and project managers alike on budgeting, financial best practices, and the effective use of our software systems. Her patience, clarity, and willingness to support others have elevated the entire accounting department.

“Karen has earned the respect of her peers, the trust of leadership, and the gratitude of everyone who works with her. She is an outstanding asset to our organization, and her promotion to Principal of Accounting is a major win for our entire team. I’ve had the privilege of working closely with Karen for several years, and she is truly one of the most reliable and capable professionals I have ever worked with.” – Michael Pagliarulo, CFO, Partner

Beyond her accounting expertise, Karen plays a critical role in winning new business. She collaborates with our marketing and project management teams to develop proposals and fee estimates, contributing directly to our growth and client success. She balances her financial knowledge with strong communication skills, and her professionalism shines through in every interaction. Please join us in congratulating Karen on her well-deserved promotion.

08/27/2025

08/27/2025

The City of Los Angeles is celebrating the 25th anniversary of one of its brightest landmarks: The Gateway Columns at LAX, Los Angeles International Airport.

Ask any of the 88 million people who travel through LAX per year, whether visiting LA or returning home from their journey, they will fondly recall their experience of this magnificent landmark. Through triumphs and challenges of the past, as well as aspirations of the future, this enduring artwork remains a touchstone of the spirit of Los Angeles and its people.

The City of Los Angeles is celebrating the 25th anniversary of one of its brightest landmarks: The Gateway Columns at LAX, Los Angeles International Airport. Ask any of the 88 million people who travel through LAX per year, whether visiting LA or returning home from their journey, they will fondly r...

08/08/2025

The SPD Chicago team heeded the call; “Take Me Out To The Ball Game”, enjoying America’s favorite pastime and each other’s camaraderie. And a memorable moment is not complete without the silly selfies which they took in front of the stadium as well across the street at an amazing signage & wayfinding project they created in the parking facility at Addison & Clark. AND… The Cubs WON!!!!
Check out the fun! https://selbertperkins.com/baseball-fans-get-upgraded-experience/

06/10/2025

Community colleges hold a special place in the communities which they serve. They are some of the most inclusive organizations, whose commitment runs much deeper than the education of their students. They provide opportunities, inspire hope, and pave the way to brighter futures for everyone seeking a better life.

Community colleges hold a special place in the communities which they serve. They are some of the most inclusive organizations, whose commitment runs much deeper than the education of their students. They provide opportunities, inspire hope, and pave the way to brighter futures for everyone seeking....

04/28/2025

Young people of Toronto have yet another reason to celebrate as JYN (Jewish Youth Network) has opened the Robbins Family Campus; furthering its mission to empower young people in their community.

Young people of Toronto have yet another reason to celebrate as JYN (Jewish Youth Network) has opened the Robbins Family Campus; furthering its mission to empower young people in their community.

03/21/2025

Visitors at Chicago’s Wrigley Field have more to celebrate this baseball season as their game-day experience has been greatly enhanced. Now, beginning with simply parking your car, you are being enveloped into the excitement of America’s favorite pastime.

Visitors at Chicago’s Wrigley Field have more to celebrate this baseball season as their game-day experience has been greatly enhanced. Now, beginning with simply parking your car, you are being enveloped into the excitement of America’s favorite pastime.

02/15/2025

Our Chicago studio, located in Barrington, Illinois, serves as the Midwestern US hub for our Branding, Signage & Wayfinding and Placemaking firm. Our diverse and talented team of designers and project professionals, exude the friendly, hardworking and collaborative values which have drawn people here throughout history. We particularly enjoy creating spaces for people to gather, be entertained and enjoy creating lifelong memories with friends and family.

Our true strength comes from the collaboration of all our team members from each studio, synergistically contributing their own vision, talent and expertise, empowering our clients in bringing their projects to life.
One Team. Multiple Studios.

Selbert Perkins Design is an international environmental graphic design firm specializing in Branding, Signage & Wayfinding and Placemaking. Our studios in Los Angeles, Boston, Chicago, and Shanghai have created successful and iconic projects around the globe. As a Woman-Owned, certified WBE, SBE/LB...

12/31/2024

Our Los Angeles studio serves as both our West Coast hub as well as HQ for our Branding, Signage & Wayfinding, and Placemaking business worldwide. Situated in the oceanside town of Playa Del Rey, it reflects the vast diversification of the unique people, cultures and experiences of Southern California, as well as that of our Los Angeles-based team.

Our true strength comes from the collaboration of all our team members from each studio, synergistically contributing their own vision, talent and expertise, empowering our clients in bringing their projects to life.

One Team. Multiple Studios.

Selbert Perkins Design is an international environmental graphic design firm specializing in Branding, Signage & Wayfinding and Placemaking. Our studios in Los Angeles, Boston, Chicago, and Shanghai have created successful and iconic projects around the globe. As a Woman-Owned, certified WBE, SBE/LB...