09/03/2026
I think we’re watching a pretty major shift in the way people think about their homes.
People still care about beautiful materials and great design, but they don’t want their house to become another job.
They want to spend their time doing the things they actually enjoy.
That’s why I think synthetics are becoming such a big part of the conversation. If we can give someone the look, the detail, and the performance they want while taking a lot of the maintenance out of the equation, that’s real value.
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