12/24/2025
Wishing you all a very Merry Christmas!
Locally owned in Portland, Tigard, & Lincoln City, as well as Water Heater & Plumbing Installation. Follow us on Twitter!
5529 SE Foster Road
Portland, OR
97206
| Monday | 7:30am - 6pm |
| Tuesday | 7:30am - 6pm |
| Wednesday | 7:30am - 6pm |
| Thursday | 7:30am - 6pm |
| Friday | 7:30am - 6pm |
| Saturday | 7:30am - 6pm |
| Sunday | 9am - 5pm |
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The Great Depression coincided with the building of homes in the new suburbs of Portland. George weathered the economic hard-times by plumbing many new homes in the area. By the mid-1930’s his little shop on SE Foster Road had expanded to include a plumbing parts counter and showroom, while his crew of plumbers grew.
It was around 1935 that a new home appliance, the electric water heater, was introduced. Prior to this time, water heater at home was usually accomplished by a side-arm boiler attached to the home furnace or kitchen stove. The Fowler Company in Portland pioneered the new appliance and George Morlan quickly realized the convenience it meant for homeowners to have a continuously available source of hot water. Soon, George was selling and installing so many of the new water heaters that a friend dubbed him, “The Water Heater King!” The moniker stuck and George began using it as a catchphrase for his business. It later became a federally registered trademark of the George Morlan Plumbing Company.
After World War II, George’s son, Gary, joined the business, which had expanded to include one of the largest crews of service plumbers in Portland. It was also at that time that George expanded the operation to include home appliances: refrigerators, washers and dryers, and was even among the first to sell televisions in the Rose City. By the 1950’s the business grew to include a second store in Gresham.