Premiere Finishing & Coating

Premiere Finishing & Coating Premiere Finishing & Coating is the nation's largest contract finisher of hardwood floors.

Our employees take much pride in the contract line-finishing of your hardwood floors. From our quality control and hand-packing to our stain matching and colorists, our people are dedicated to providing our customers with the finest finish in the industry.

06/11/2026
05/12/2026

⏱️ Custom White Oak Floors in JUST 2 Weeks?!

Need premium hardwood flooring FAST? We are now stocking beautiful domestic White Oak platforms in 5", 7", and 9" widths!

Fast Turnaround: Choose from 7 curated colors and get them finished in as little as 2 weeks.

Custom Options: Want something unique? Custom colors are also available!

The Complete Package: We supply matching stair treads and mouldings to seamlessly finish your space.

Let’s get your flooring project started today!

04/16/2026

Heading to the NWFA Expo? You won't want to miss this. 👇

Come hang out with our team at Booth 613! We’re bringing the energy, the expertise, and answering the biggest question of the year: What is all the hype around our Fast Ship Program? Stop by the booth so we can show you exactly how we're getting you the products you need faster than ever, helping you eliminate downtime and keep your jobs perfectly on schedule.

Plus... the rumors are true. Even Jeff is making an appearance! Come say hi, talk shop, and see what we’ve been working on.

At a Glance:
📍 Where: NWFA Expo — Booth 613
⏱️ What to ask us about: The Fast Ship Program
🤝 Who to look for: Jeff and the rest of the team!

04/15/2026

🪵🔥 Can wood flooring really meet fire requirements?
Can Larry Holcomb, national sales manager at Reidsville, N.C.-based Premiere Finishing & Coating, answers:

This is one of the most common hurdles in commercial and high-rise design. For years, architects and specifiers assumed they had to sacrifice the warmth and beauty of natural wood to satisfy stringent fire codes. The good news is that you have both—under very specific conditions.

Class A ratings are based on ASTM E84, which measures surface burning characteristics, not full fire resistance. To qualify as Class A, the tested flooring assembly must meet limits for both flame spread and smoke developed index. That distinction matters, especially in multi-story or mixed-use buildings where additional code requirements may apply.

Raw wood on its own is combustible, but certain listed finishing systems allow wood flooring assemblies to achieve a Class A rating. Most of these systems are waterborne coatings, typically one- or two-component products used with a specified topcoat. Application requirements such as coating type, mil thickness and whether the boards must be fully encapsulated or finished only on the exposed face are manufacturer- and listing-specific.

Factory-finished products offer the most reliable path to compliance. Factory processes control coating thickness and consistency, which is critical for meeting ASTM E84 test conditions.

It’s also important to understand that Class A ratings apply only to the exact tested assembly. Changing adhesives, underlayments, substrates or coating systems in the field can void compliance—even if the flooring or finish is marketed as “Class A.” Always verify documentation from the manufacturer and confirm acceptance with the authority having jurisdiction.

Our panel line is hard at work! 🏭⚡️Is a finishing bottleneck slowing down your manufacturing? We’ve got the excess capac...
03/31/2026

Our panel line is hard at work! 🏭⚡️

Is a finishing bottleneck slowing down your manufacturing? We’ve got the excess capacity you need.

With our contract finishing services, it's simple: Your products. Our finishing line. 🤝

Let us help you eliminate the backlog and keep production moving. Send us a DM to talk about your capacity needs! 📩

Fast Ship Program -  7 curate colors - Wide Plank European Oak Flooring
03/24/2026

Fast Ship Program - 7 curate colors - Wide Plank European Oak Flooring

03/05/2026

1. Protect your margins. Private label is just that private. Customers can not price compare online. 💲
2. Build YOUR Brand!
3. Excellent finishing in the USA with quick turn times. 🇺🇸

Ready to Ship: Red Oak Character Grade just $2.49/sq ft!
03/02/2026

Ready to Ship: Red Oak Character Grade just $2.49/sq ft!

We been doing a lot of exterior products lately. Reach out to us for any of your finishing needs.
03/02/2026

We been doing a lot of exterior products lately. Reach out to us for any of your finishing needs.

Best Selling Fastship Program Color FS - 06 Get your sample box today.
02/03/2026

Best Selling Fastship Program Color FS - 06 Get your sample box today.

Address

642 Grooms Road
Reidsville, NC
27320

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+13363491994

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