Brand Under Fire

Brand Under Fire There are many books on crisis management, but "Brand Under Fire" by crisis communications expert Je www.BrandUnderFire.com

Jeff Hunt draws on 25 years of experience with some of the major crises of our times—including the Fukushima tsunami and nuclear meltdown, the SoCalGas Aliso Canyon methane leak, and the Dell laptop worldwide battery recall—to provide a playbook for effective communications when companies are most vulnerable. He shares invaluable insights on sophisticated digital strategies, social media listening

, communicating with Millennials, and the most effective techniques for telling your story and protecting your brand. To join the conversation, visit Jeff Hunt's Conversations in Crisis blog that shares opinions, insights, best practices, and insider details from executives and communications professionals—the people closest to the action. It will serve as a forum for new strategies based on our evolving digital and social media landscape.

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