04/16/2026
This is about the closest I’ve ever come to posting a selfie on my social media. I try to keep things tight, and mostly focused on woodworking although during the pandemic you probably knew how I felt about things. And that’s not a bad thing (unless you can’t handle different viewpoints). The important thing is authenticity, something that we seem to be losing in this busy world of ours. I can’t tell you how many times I’ve been approached to advertise a product… they offer to pay me to tell you how good it is. Something that doesn’t even have to do with woodworking, or align with my values. It feels good to have never accepted a penny for a post, photo shoot or shout out. Or… how many agencies want to take over my social media, and make it work with an algorithm that will slowly deplete the soul of anything I do. Lately it’s AI, how can I simplify everything I’m doing on a day-to-day, make it more efficient, and I don’t have to think about it. All of this is not authentic. It is soulless, and it goes against everything that I have held sacred from the beginning. No judgment if you decide to go that way, but for what I do, what it requires, there’s no place for that. I have been trying to post a reel, or post every day, before it was once a month if I could find time, + felt right. Posting consistently even feels a bit contrived to me. I’m trying to find the happy medium of not paying someone to do it, but being aware that this platform gets the word out about what I do. So here’s a simple nudge to support the companies who haven’t given in to the machine. There might be some misspellings, some grammar issues, especially in my case…. Some things that don’t make perfect sense, but that’s part of being human. The alternative is soulless, empty + not sustainable for utmost possible mojo + creativity!! Let’s stop Fu€king up the most sacred gifts we as humans have, which is the opportunity to display our creativity, individualism, + originality. This shoot was for with a side of friends of mine + a good example of a grassroots companies who are keeping it real and have massive amounts of soul! Let’s stick together folks!