09/02/2026
Gen Z families are changing the way groceries are purchased.
A recent Grocery Dive article found that younger parents are more likely to buy prepared foods, shop online, and split their grocery spending across multiple retailers. As demand for fresh meal solutions continues to grow, grocers need greater flexibility in managing inventory and reducing waste.
That's where Fintech SBT can help. By improving visibility into fresh inventory levels and product movement, scan-based trading helps retailers keep freshly prepared foods available when customers want them while reducing excess production and shrink.
The result? Fresher products, less waste, and a better shopping experience for today's convenience-focused consumers. As grocery shopping habits evolve, technology that supports smarter fresh food management is becoming more important than ever. Read the article here: Grocers need to pivot as Gen Z families enter the mainstream, report finds | Grocery Dive
Young parents tended to spread their grocery purchases among more retail channels than other consumers in 2025, according to an AlixPartners report.