The James Brand

08/25/2026

THE HELTON IS SOLD OUT.⁠
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Our first drop of the Helton has officially sold out. Thank you to everyone who picked one up, and to those who missed out, we’re sorry. We did not see this coming.⁠
The good news: this is only the first run. More Heltons are already on the way, with the next drop expected in 2 to 3 weeks.⁠
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If you sign up via the link, we’ll give you 24 hours notice before the next release: https://thejamesbrand.com/collections/tools

08/24/2026

24 HOURS. COME HELTON OR HIGH WATER. 🚀⁠
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Our most ambitious product yet lands tomorrow.⁠
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The Helton. Launching 8.25 at 9 AM PST. 🗓️

08/20/2026

A FAMILIAR FORM. ELEVATED IN EVERY WAY.⁠
Years in the making. Designed, tested, refined, and finally ready.⁠
The Helton launches 8/25 at 9 AM PST.⁠
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Set those alarms ⏰️

08/17/2026

BACK BY POPULAR DEMAND 🌙⁠
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The Nocturne Collection returns with the tones, textures, and tools of the city. Inspired by the energy that keeps us going long after the sun goes down.⁠
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Explore the full collection via the link :https://thejamesbrand.com/collections/the-nocturne-collection

08/14/2026

08/14/2026

Every colorway of the Madison is back in stock, from Titanium to Gold + Black. One belt loop wide so it always hangs straight, with a two compartment design that keeps your keys locked in place.⁠
Pick your color before they’re gone... again. ⁠
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Available via the link: https://thejamesbrand.com/products/the-madison

08/12/2026

THE MADISON IS BACK ⛓️⁠
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Now in Alpine liquid blue and deep tarmac black. A fresh motorsport inspired look on the same low profile, no sag design you know and trust.⁠
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Shop the Madison and explore the full Alpine F1 Collection via the link: https://thejamesbrand.com/collections/the-alpine-f1-collection

08/06/2026

THE ELKO IS BACK 🔪⁠

After selling out, the Elko is finally back in stock in all colorways. Razor sharp right out of the box and ready for whatever the day brings. Oh, and there's a new colorway joining the lineup. 👀
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Grab yours now via the link: https://thejamesbrand.com/products/the-elko

07/28/2026

A look back into the TJB archive.⁠
A strike mission to the infamous N**e Bowl. Desert camping with friends. A reminder that the best experiences can't be streamed, simulated, or scrolled.⁠
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Read the full story via the link: https://thejamesbrand.com/blogs/stories/mission-to-nude-bowl
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📸:

07/23/2026

A longtime favorite, now in Primer Gray.⁠
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With Blackberry Purple hardware, Slate Green accents, and a VG-10 blade, the Carter is lightweight, easy to carry, and backed by more than 700 five-star reviews.⁠
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Available now via the link: https://thejamesbrand.com/products/the-carter