06/28/2026
Micro Greens by the flat. Order yours today!
Hi, I’m Jonathan Phifer, a West Columbia local and the owner of "Rooted".
Growing food has become more than just a hobby for me, it’s something I genuinely enjoy. I started Rooted because I wanted to grow food that I would be proud to put on my own family’s table and share with others in my community.
My goal has never been to build a large commercial farm. Instead, I want to stay small enough that I can focus on quality, freshness, and the care that goes into every harvest. I believe there’s a difference between food that’s grown to travel hundreds of miles and food that’s harvested locally and enjoyed while it’s at its freshest.
Every tray is grown by hand, harvested fresh, and offered with the hope of providing something our bodies were designed to eat...real, nutrient-rich food grown close to home. Thank you for supporting a small local grower. Every purchase helps support a dream of providing honest, high-quality food for families right here in our community.
I specialize in growing fresh, locally harvested microgreens.
Microgreens are young vegetable and herb plants harvested shortly after they develop their first true leaves. Even though they’re harvested early, they’re packed with flavor and are often more nutrient-dense than their mature counterparts. They’re a simple way to add fresh nutrition to salads, sandwiches, wraps, soups, eggs, smoothies, and many other meals.
I grow every tray with quality in mind and harvest it fresh so it reaches your table at its peak. My goal isn’t to produce food on a massive commercial scale; it’s to provide my community with fresh, local food that you can trust and feel good about serving your family.
Whether you’re looking to eat healthier, support a local grower, or simply enjoy fresher food, I’m grateful for the opportunity to grow it for you.
