22/05/2026
Meet the custodian of Cape Pastoral 🌿🐝
One of my favourite label design projects for Cape Pastoral Organic Wine for Org de Rac, designed by us at Design Trilogy, in collaboration with Big Eye Deer Design Studio, and beautifully illustrated by the brilliant Heidi-Kate Greeff.
As a label designer, I’ve learned that the best packaging happens through collaboration. A great illustrator can take an idea and transform it into something with soul, story and real shelf impact.
In a world increasingly filled with AI-generated imagery, this project is also a reminder that nothing quite replaces the real deal. Human illustration brings nuance, emotion and authenticity. The tiny imperfections, instinct and lived experience are what make something feel truly special, one of a kind, and impossible to fully replicate.
Proud to see this little bottle making its way to Finland and Hong Kong 💛