11/06/2026
π¨ THROWBACK ALERT π¨
Welcome back to the Air Extreme Archives, where we ask ourselves the hard questions.
Last time: why leopards?
This time: WHO IS SHE?
Sometime in the distant past, we looked at a brief for a bus ad and said: "You know what? Forget the air conditioners. Forget the happy families in comfortable homes. What if... a mysterious icy woman. Emerging from the frost. Stares directly into the souls of Newcastle commuters."
And honestly, we respect it.
Was she the air conditioning? Was she a metaphor? Was she cold? We have SO many questions and absolutely no answers.
What we DO know is that this bus was impossible to ignore, the phone number is still the same (we checked), and we have clearly always had a flair for the dramatic. βοΈ
20 years later, we've swapped mysterious ice women for actual results, but never lost the passion. π
Got a memory of spotting this bus around Newcastle? Drop it in the comments. π