What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 5pm Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 6pm Sunday 11am - 5pm

Zetta Florence

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Melbourne, VIC
Zetta Florence

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A home for creators, makers & artists. Designed in Melbourne.

27/10/2026

A little world between two covers, made to be written in, carried everywhere and kept for years to come ✨

26/10/2026

Made for the city that takes its coffee seriously. And it’s tote bags everywhere 💼

23/10/2026

We believe in preserving your life in pictures, stories and keepsakes. Designed to look like a beautiful coffee table book, our Storykeepers are made to hold so much more. Handwritten notes, treasured mementos, a home for your memories and the stories behind them. Beautiful enough to display, meaningful enough to keep forever.

22/10/2026

Good coffee, fresh pages, nowhere in particular to be.

18/09/2026

Introducing our new Mini Photo Albums 📷 a perfect home for holidays, weekends away, blurry dinners, old friends, new babies and all the little moments that somehow become the big ones.

Linen bound, tucked into a matching slipcase and filled with self adhesive pages ready for your favourite photographs.

Because not every memory needs a grand archive.
Sometimes, it just needs somewhere lovely to live. Available online and in store now 💚🤎🖤

11/09/2026

We’ve been quietly making things… 👀

Dreaming, drawing, sampling, tweaking. And if you’ve been paying very close attention, you may have spotted a few new arrivals sneaking onto our shelves.

The first we’d like to introduce you to our new Refillable Leather Journals.

Full grain waxed leather, made to travel, scribble, soften and patina with time. For grand plans, tiny observations, questionable sketches and things you’d quite like to remember.

Fill the pages. Refill them. Keep the cover forever.

The new collection has just quietly launched ✨

04/05/2026

As the afternoons grow shorter and Fitzroy starts smelling faintly of rain soaked wool coats and fireplaces, we’re tucking ourselves in a little earlier for winter.

From May through August, Zetta will be closing at 5pm, a small seasonal shift to help our team get home before dark, keep warm, and settle into the slower rhythm of winter. As always you can shop online 24/7.

Our winter hours:
Mon — Sat: 10am–5pm
Sun: 11am–5pm

A little earlier. A little softer. Just for the season. ❄️

01/04/2026

We’re looking for a new set of crafty hands to join our Fitzroy store. You’ll be a part of everything - the shop floor, the stock room, the workshops, the heart and rhythm of Zetta. You’ll be a reason why people remember their experience and someone that knows our regulars by name. You’ll notice the details, keep things moving calmly and find joy in beautiful objects and a well run day. If this feels like you, we’d love to hear from you [email protected] 💌

01/04/2026

The bunnies have taken over the garden in the windows (politely, of course). They’ve bought lots of goodies with them and a very convincing sense of occasion. Consider this your invitation to wander this weekend, we’re open everyday (except Friday).

Address

197B Brunswick Street
Melbourne, VIC
3065

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 5pm
Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 6pm
Sunday	11am - 5pm

Website

https://zettaflorence.com.au/links/

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