Print_NZ

20/10/2026

USE PRINT - You love PRINT - We love PRINT

The USE PRINT campaign has been created to improve the visibility of print and show that print gets cut-through, generates engagement and simply stands out.

Together we can :

Reintroduce print as relevant and emotionally impactful
Challenge misconceptions that print is outdated or unsustainable.
Educate decision-makers to include print in their campaigns
Demonstrate how print complements (not competes with) digital
Show that if you truly want to be remembered USE PRINT

https://printnz.co.nz/campaigns/use-print/

19/10/2026

Google’s Guide To Ditching Plastic

Why the global tech giant created a manual for switching to paper packaging.

https://twosides.info/UK/googles-guide-to-ditching-plastic/

But with the release of its new Pixel 8 smartphone, Google released a guide to show other companies how they focussed on sustainability.

14/10/2026

Why Do So Many People Love Print on Paper?

Because it’s enjoyable, relaxing … and practical! (2 of 3)

See More ...https://www.twosidesna.org/wp-content/uploads/sites/16/2018/07/Info-Part2-NonMember-nobleed-PC.pdf

12/10/2026

Why print media is having a resurgence in the marketing world
Print media, as we know, refers to anything that you print out to promote a company ... banners, posters, billboards, flyers, business cards, and direct mail.

Everything that used to be extremely popular a few decades ago before the digital marketing revolution took over.

Since then, every business has relied on a strong digital strategy to boost its marketing success, but print media is in the middle of a massive comeback.
There are some substantial reasons that it’s well worth an investment these days, alongside digital ...

https://londonlovesbusiness.com/why-print-media-is-having-a-resurgence-in-the-marketing-world/

Explore why print media is having a resurgence in the marketing world and how it can effectively reach your audience.

07/10/2026

Why Do So Many People Love Print on Paper?

Because it’s safe, secure, sustainable … and trusted! (1 of 3)

See More ...https://twosidesna.org/wp-content/uploads/sites/16/2018/05/PeopleLovePrintOnPaper-7.5-x-11-no-bleed.pdf

05/10/2026

How Three Brands Created Shareable Print Experiences
Creating shareable print experiences doesn’t require a major investment. All you need is some imagination and a client who understands the value of engagement metrics in their results.

https://printmediacentr.com/3-shareable-print-experiences-from-brands/

30/09/2026

Is going digital really more environmentally sustainable than using paper?
Kathi Rowzie, President of Two Sides North America, makes the sustainability case for paper.

See More ... https://www.opi.net/news/region/001-north-america/is-going-digital-really-more-environmentally-sustainable-than-using-paper/

28/09/2026

Magazines lead the way in inaugural 2026 Quality of Attention Index
The Magazine Publishers Association (MPA) is celebrating the results of the inaugural 2026 Quality of Attention Index.

The practical tool draws on research by Martelletti Consulting, enabling advertisers and agencies to compare the quality of attention generated across 12 different media channels.

https://stoppress.co.nz/news/magazines-lead-the-way-in-inaugural-2026-quality-of-attention-index/

23/09/2026

AI Search Is Changing How Print Buyers Find Vendors
The way print buyers research vendors is evolving quickly.

While traditional search engines still play an important role, many buyers are now turning to AI-powered search engines and conversational tools like ChatGPT.

This shift is changing how businesses appear during the buying journey and creating new opportunities for companies that understand how AI search works

https://www.piworld.com/post/ai-search-is-changing-how-print-buyers-find-vendors/

Here's how AI search and ChatGPT are changing vendor discovery for print buyers and what companies can do to improve AI search visibility.