By Definition Pte Ltd

05/11/2026

WHEN PLANS CHANGE, THE LEARNING CONTINUES! 🎭🌧️

What happens when you're delivering a heritage programme for more than 60 students, your original workshop venue becomes unsuitable, and the skies decide to open up?

You adapt. You collaborate. And you make it work! 💪

By Definition® recently collaborated with ArCH Square Singapore to deliver a heritage-learning experience for over 60 students from Autism Resource Centre (Singapore) / Pathlight School, combining:

🕌 Kampong Gelam Heritage Tour — exploring Masjid Sultan (Sultan Mosque) and the Malay Heritage Centre.

🎭 UNESCO Intangible Cultural Heritage (ICH) Wayang Kulit Instant Workshop — introducing students to the art of traditional shadow puppetry.

But things didn't quite go according to plan!

Our original workshop space couldn't comfortably accommodate the group, so we activated our contingency plan: splitting the students into two groups and running the heritage tour and Wayang Kulit workshop concurrently.

That meant four back-to-back sessions for each programme, with our team fully engaged from 9:15am to 1:15pm.

Then came the rain! 🌧️

Thanks to our established relationships with the Malay Heritage Centre, we were able to secure an alternative indoor space at short notice, allowing the programme to continue.

Throughout the changes, our team adapted, coordinated and delivered.

No shortcuts to the learning experience. Just teamwork, flexibility and a commitment to our students.

It was an intense four hours, but an incredibly fulfilling one.

A huge thank you to ArCH Square Singapore for the collaboration, the Malay Heritage Centre for accommodating our last-minute request, and our amazing team for rising to every challenge!

The team may have been stretched, but our hearts were full. ❤️

At By Definition®, we don't just design educational experiences. We bring together the people, partnerships and expertise to make them happen — even when circumstances change.

🏫 Looking for a partner to develop and deliver meaningful heritage-learning experiences for your school or institution?

📩 [email protected]

By Definition® — Safeguarding Malay Arts, Culture & Heritage through Education.

23/10/2026

🎭🇸🇬 WE DON'T JUST TEACH HERITAGE. WE REIMAGINE HOW IT'S EXPERIENCED.

Two days. Nearly 80 students. One exciting milestone!

On 20–21 October, By Definition® conducted two Wayang Kulit workshops at ArCH Square Singapore for students from MOE's Regional Studies Programme.

The workshops also marked the unofficial debut of our original Singapore Wayang Kulit Collection! 🇸🇬

Introducing: 🎭 Sang Nila Utama 🦁 Singa 🌳 Gunungan Singapura

Three original designs developed by By Definition®, with more creations to be unveiled progressively!

And the response?

💬 “The students were so engaged, even during the presentation sharing where there were videos they were intrigued by!”

At By Definition®, we go beyond conducting workshops. We research, innovate, design and develop original cultural-learning experiences.

Thank you, ArCH Square, for the collaboration!

🏫 Looking for a partner in cultural education, curriculum design or heritage innovation?

📩 [email protected]

Safeguarding Malay Arts, Culture & Heritage through Education.

21/10/2026

🎭 THEY DON'T JUST WATCH. THEY TAKE PART!

Ever attended a school assembly where students were simply waiting for the performance to end? 😅

We believe cultural education should be more than something students sit through.

It should be something they experience.

That's why By Definition's Hari Raya Performance uses interactive forum theatre to bring the stories, traditions and values of Hari Raya Aidilfitri to life.

Instead of being passive spectators, students are invited to:

👀 WATCH the story unfold.

💭 THINK about the situations and choices presented.

🙋 RESPOND through questions and audience participation.

One of our favourite moments is the freeze-and-unfreeze segment, where the performance pauses and students get to share their thoughts.

And the teachers noticed!

💬 “The freeze and unfreeze segment stood out as particularly interactive and enjoyable for the students.”

In our 2026 feedback survey, 6 out of 7 respondents selected Interactive Q&A as one of their favourite elements.

Because when students are actively involved, cultural learning becomes more than just watching a show.

🌙 HARI RAYA PERFORMANCE 2027

🎭 30–45 minutes of interactive forum theatre
🏫 Designed for Primary 1–6
🗣️ English and Malay
📌 NAC-AEP Programme ID: AEP0521196

Planning your school's Hari Raya celebrations for 2027?

📩 Request programme information and a school quotation.

Email: [email protected]
Contact: 8805 4408

By Definition®
Safeguarding Malay Arts, Culture & Heritage through Education.

12/10/2026

🎭 WHAT IF HARI RAYA WAS MORE THAN AN ASSEMBLY SHOW?

What if your students could do more than watch a performance?

What if they could participate, respond, explore and discover the meaning behind Hari Raya Aidilfitri?

Introducing By Definition's Hari Raya Performance 2027 — an interactive forum-theatre experience that brings cultural learning to life!

This 30–45-minute performance introduces Hari Raya traditions and values through storytelling, audience participation and meaningful engagement.

🌙 Explore Hari Raya traditions and greetings
🎭 Experience interactive forum theatre
🤝 Develop respect and inter-ethnic understanding
🙋 Learn through active participation

And we're encouraged by what teachers shared about our 2026 performances!

⭐ 4.9/5 average performance rating, based on seven teacher survey responses.

💬 “Not only was the show engaging and interesting, it was also very informative!”

Planning your school's Hari Raya 2027 celebrations?

Our programme is listed under the National Arts Council's Arts Education Programme (NAC-AEP).

📌 Programme: Hari Raya Performance
📌 Programme ID: AEP0521196
📌 Target audience: Primary 1–6

📩 Request programme information and a quotation:

Email: [email protected]
Contact: 8805 4408

Let's make Hari Raya an opportunity for students to experience, understand and appreciate our shared cultural heritage.

By Definition®
Safeguarding Malay Arts, Culture & Heritage through Education.

24/09/2026

PREPARING TRAINERS TO DELIVER PROJECT SUARA

Good programmes require more than well-designed activities.

They also require trainers who understand the purpose behind each activity, can anticipate how learners may respond and are prepared to adapt while preserving the programme’s objectives.

On 19 September 2026, By Definition Pte Ltd conducted a four-hour Train-the-Trainers session for the Project SUARA Community Trainers at the Singapore Malay Chamber of Commerce & Industry (SMCCI) office.

As the project implementation partner of Pentas Foundation Ltd, our role is to translate Project SUARA’s objectives into structured learning experiences and equip the Community Trainers to deliver them effectively.

During the session, the trainers experienced and familiarised themselves with activities across the project’s three learning tracks:

🎤 Pidato
📰 Wartawan
🎭 Drama

Experiencing the activities as participants allowed the trainers to understand the intended learning journey, practise the facilitation process and consider how they could support children and youths with different personalities, confidence levels and learning needs.

Programme Mentor Hidayah Juhari was present to guide and assist the participants.

Musa from Parallax Atelier documented the session while also contributing insights from his experience within the education industry.

We were also joined by a special eight-year-old volunteer, Noah, who offered our trainers something especially valuable: the perspective of a young learner.

His responses helped them consider whether instructions were clear, whether the activities were engaging and what trainers could expect when working with younger children.

It was an important reminder that quality programme development must include the voices and experiences of the people for whom the programme is intended.

At By Definition, trainer preparation is not treated as an administrative step before deployment.

It is part of the programme itself.

When trainers understand the learning objectives, experience the activities and are given space to practise and ask questions, they are better equipped to create safe, engaging and meaningful experiences for participants.

We thank P.E.N.T.A.S Foundation for entrusting By Definition as its implementation partner, and we appreciate everyone who contributed to preparing the Project SUARA Community Trainers for the work ahead.

07/09/2026

Another important milestone for By Definition®.

We are pleased to share that the design behind our Wayang Kulit Instant Envelope/Toy Kit is now officially registered with the Intellectual Property Office of Singapore (IPOS).

Registered Design No. 30202600144Y protects the shape and configuration of the Envelope/Toy Kit design.

For us, however, this milestone represents more than the registration of a product design.

Wayang Kulit Instant! began with a simple question:

How can we make it easier for students to encounter, understand and experience traditional arts and heritage through learning?

That question led us to rethink how a Wayang Kulit learning experience could be packaged — bringing together educational content, hands-on construction, play and performance in an accessible format for students.

As By Definition continues to develop original programmes, products and learning experiences around Malay arts, culture and heritage, protecting the intellectual property created through that work is an important part of building sustainably for the future.

It allows us to continue doing what we have always set out to do:

Innovate. Educate. Inspire.

And to find new ways of bringing our heritage from one generation to the next.

We are grateful to everyone — schools, educators, trainers, partners, students and supporters — who has been part of the By Definition journey.

There is much more to build.

From the stage to the classroom.
From tradition to the next generation.

© By Definition Pte. Ltd.
Registered Design No. 30202600144Y

04/09/2026

27/08/2026

KEM DRAMA – PENTASKAN! AT MAYFLOWER SECONDARY SCHOOL

By Definition has completed another run of Kem Drama – Pentaskan!, conducted over two days on 19 and 26 August for students from Mayflower Secondary School.

Across six hours, the students participated in a structured drama-learning journey designed to meet the programme objectives while making the experience engaging and enjoyable.

Following the first session, the teacher shared:

“Saya s**a dengan susunan aktiviti sesi hari ni. Teratur dan menepati objektif. Para pelajar pun nampak seronok. 😃”

We were especially encouraged to know that the programme was well-organised, aligned with its objectives and positively received by the students.

After the second and final session, the teacher shared:

“Alhamdulillah saya berpuas hati dengan kualiti program yang pihak Encik Abdillah sediakan. InshaAllah saya akan ambil lagi tahun-tahun akan datang.”

We are grateful for the school’s confidence in the quality of our programme and deeply encouraged by the possibility of returning in the coming years.

Every By Definition programme is supported by intentional learning design, structured activities and careful preparation to ensure that students receive a meaningful experience.

Our appreciation goes to Mayflower Secondary School, the teacher, the participating students and everyone who contributed to the successful delivery of Kem Drama – Pentaskan!

We look forward to creating more opportunities for students to develop their confidence, communication, creativity and performance skills through drama.

12/08/2026

LEARNING STEM THROUGH MALAY LANGUAGE AND CULTURE

Alhamdulillah, By Definition has completed our Malay Language and STEM programme series for Primary 1 to Primary 5 students.

Across the five levels, students encountered STEM through familiar cultural experiences:

🎯 Primary 1
Tapak Gajah, Lumba Karung and Tarik Upih introduced balance, force, friction and movement.

🪀 Primary 2
Gasing and Capteh helped students explore rotation, stability, gravity and trajectory.

🎭 Primary 3
Wayang Kulit Instant connected puppet construction and theatre with light, shadow, joints and movement.

🪁 Primary 4
Wau Instant! introduced symmetry, measurement, structure, material strength and basic aerodynamics.

🌿 Primary 5
Dapur Sebagai Farmasi introduced students to herbs, plant knowledge, food literacy and the importance of these ingredients within Malay dishes and cultural practices.

Throughout the series, the Malay Language became a tool for students to observe, identify, construct, test, perform and explain what they experienced.

We were encouraged by the positive teacher feedback received across the programmes. Our facilitators were recognised for their professionalism, the programme flow was described as smooth, and students especially enjoyed the hands-on and performance components.

Following the final Wau Instant! and Dapur Sebagai Farmasi sessions, the teacher shared:

“Alhamdulillah, everything was good.”

We thank the school, teachers, facilitators, coordinators and students for making this learning journey possible.

At By Definition, we believe that traditional games, performing arts, crafts and food heritage can provide meaningful entry points into scientific thinking.

Culture does not have to sit outside future-ready learning.

It can be where that learning begins.

By Definition safeguards Malay arts, language, culture and heritage through education.

For enquiries about customised Malay Language, cultural education and STEM programmes, contact us at [email protected].

11/08/2026

BY DEFINITION® IS NOW A REGISTERED TRADE MARK

We are pleased to announce that the By Definition® trade mark has officially been registered with the Intellectual Property Office of Singapore (IPOS).

The registration covers four areas supporting our current work and future development:

• Envelopes and stationery
• Craft model kits and craft toys sold in kit form
• Business consultancy, advisory and retail services
• Education, training, cultural activities, events and podcast production

Since 2011, By Definition has worked to safeguard Malay arts, language, culture and heritage through education.

Over the past 15 years, we have contributed to more than 450 school programmes reaching over 50,000 students, while developing original cultural learning products, educational resources and experiences.

That journey has also taught us an important lesson: original work should not only be created — it should be properly documented, managed and protected.

Meaningful educational products are more than what is immediately visible.

Behind every By Definition experience is research, culturally responsible development, purposeful learning design, trainer preparation and a structured approach to consistent delivery.

The registration of By Definition® is therefore more than a milestone for our name.

It strengthens the protection of the brand under which we have built our work and provides a stronger foundation for our next phase of growth.

We will continue developing educational products, curricula, cultural experiences, digital content and learning solutions designed to make Malay arts, language, culture and heritage increasingly accessible to audiences in Singapore and beyond.

We thank our clients, educators, facilitators, partners and participants who have grown with us and contributed to the By Definition journey.

BY DEFINITION®
Singapore Trade Mark Registration No. 40202605452S
Registered from 2 March 2026

The work continues.