06/01/2026
Under the Yellow Umbrella South officially opens its doors today at noon,
and this moment has been a long time coming. Longer than you know. There were late nights and early mornings and a whole lot of "are we really doing this?" — and the answer, every single
time, was yes. Because Historic St. Charles deserves this.
Today at 📍418 S Main Street, you'll find:
- 🥪Free sandwiches — yes, actually free
- 🍪Fresh sweets and cookies — because every celebration needs something sweet
- 🛍️Special giveaways — come early, you'll want to be here for these
Your neighbors, your makers, your community will all be under one roof starting at noon. Everything from St. Charles-inspired keepsakes to 3D-printed novelties, custom apparel to
handcrafted gifts — things made with care, sold with love, right here in the heart of our town.
To every vendor who trusted us with your work: thank you❤️
To every customer who's ever walked through the doors of our original location: thank you🫶🏼
To everyone who shared, commented, told a friend, and showed up in spirit all week: you are why we do this❣️
Now come show up in person.
⏰Doors open at noon.
📍418 S Main Street, St. Charles, MO. ☂️We'll be the ones with the big smiles and the yellow umbrellas.
See you today! 💛