24/08/2026
An exciting plan for our visitor economy and further great work by Ports of Jersey.
“Marcus Calvani, co-chief executive of the Jersey Hospitality Association, welcomed the news as something which could provide a much-needed boost for the tourism sector.
“I think what they’re proposing, that specific niche of cruise customer, is definitely a more intelligent route for us,” he said.
However, Mr Calvani argued that Ports would need to invest in the welcoming experience in Jersey, adding “our harbour, sadly, is not the most visually beautiful place to arrive”.
He said visitors should be greeted by something which “screams Jersey” and that both impresses passengers and encourages them to return. According to Ports’ report, 60% of cruise passengers return to destinations they have visited.”
JERSEY could be set to welcome more cruise ships to its shores as Ports of Jersey has begun strategically considering how to attract the vessels. Currently, Jersey welcomes around ten cruise ships to the Island each year, but under a new strategy this could increase to as many as 30. Bil...