10/29/2026
Located in Raleigh’s North Hills, The Strand is a 20-story residential tower designed by our team with inspiration from the area’s textile mill heritage.
Serving as both architect and interior designer, Rule Joy Trammell + Rubio brings that inspiration through the building’s architecture, shared spaces, and residences.
The 20-story tower’s exposed concrete frame and signature X-bracing establish an industrial character, while warm materials and thoughtfully detailed interiors carry that story inside. The project includes 362 residences, with a mix of studios through three-bedroom apartments.
Along Plaza Street, ground-level retail and outdoor seating create opportunities for neighborhood activity and connection. Above, a pool deck, fitness spaces, clubrooms, and an eighteenth-floor terrace overlooking Raleigh provide places for residents to gather and enjoy the city from a different perspective.
For our team, The Strand is an opportunity to connect the area’s history with the way people live today—bringing architecture and interior design together to create a cohesive sense of place to a modern building while honoring the district’s rich heritage.
Kane Realty Corporation