Potter Lawson, Inc.

10/30/2026

Safe to say our team is fully in the Halloween spirit today! Wishing everyone a spooktacular and Happy Halloween. 👻

A special thank you to our amazing guest judges for stopping by as well

10/21/2026

Thoughtful design should bring people together, and ONE09 was built to do just that. Set along Lake Monona, this development pairs unmatched waterfront views and market-leading amenities with a lakeside promenade that opens up a whole new way to experience downtown living.

Proud to share that ONE09 earned an AIA Wisconsin Merit Award! Pulling together a landmark waterfront project takes a true collaborative spirit, and working with such a sharp, dedicated project team made the entire process a joy from start to finish.

Client: Quad Capital Partners
Contractor: JH Findorff
Design & Engineering Team: Fink Horejsh LLC, Vierbicher, Saiki Design, Lighting Ergonomics, JDR Engineering

10/16/2026

The future of fusion is taking shape now, and Potter Lawson is already helping shape the specialized facilities that will make it possible. As we continue to advance our nuclear portfolio here in Wisconsin, our own Jody Shaw headed to Boston for Reuters Events: Fusion Energy 2026 , connecting our work in Wisconsin to the national conversation around commercial fusion energy!

The conference brought together reactor developers, investors, grid specialists, designers, and other industry leaders working to bring fusion to commercial scale. The conversations around nuclear readiness, grid integration, supply chain demands, and evolving facility requirements reinforced the expertise and direction we are already bringing to this emerging building type.

Our goal is not simply to follow where the industry is going. It is to bring national perspective back to Wisconsin, apply it alongside the expertise we’ve already built, and continuing to position our state at the forefront of nuclear and fusion innovation!

10/14/2026

Designing an 800,000+ square foot campus is one thing. Making it feel welcoming, human, and easy to navigate every day is the real work. At Exact Sciences, every square foot was planned around the people doing groundbreaking research inside.

We are thrilled to see the Discovery Campus receive an AIA Wisconsin Merit Award! A project of this scale takes a huge effort, and we’re so grateful to work with such a talented group of partners from start to finish.

Client: Exact Sciences
Contractor: JH Findorff

10/13/2026

Old jobsite photos can feel like a moment frozen in time, but great design and craftsmanship are built to last. Back in 1929, our firm (then Law, Law & Potter) worked alongside Edgar A. Stubenrauch to help design Lake View Sanatorium, built by JP Cullen.

It’s pretty incredible to see how this building has evolved over the decades, from early TB care to county offices, while remaining a fixture on Lake Mendota. We love looking back at a piece of our early history that’s still going strong nearly 100 years in!

Read the story and see the historic photos:
🔗 https://jpcullen.com/the-latest/a-century-of-connection-revisiting-madisons-historic-lake-view-sanatorium/

Few construction projects remain part of a community nearly 100 years after they are completed. Since opening in 1930, Lake View Sanatorium has overlooked

10/09/2026

Keeping Madison's history alive through design is always special to us. Hotel Indigo Madison Downtown gave a 1915 industrial landmark a whole new chapter without losing the character that made it worth saving in the first place.

Honored to accept AIA Wisconsin's Special Recognition in Adaptive Reuse for this project. Bringing a historic vision like this to life takes incredible passion, coordination, and detail work, and we couldn't have asked for a better team of consultants and partners to work alongside.

Client: Kothe Real Estate, Archipelago Village LLC

Contractor: Stevens Construction Corp.

Design & Engineering Team: Insite Consulting Architects, Saiki Design, Fink Horejsh, LLC

10/07/2026

The smiles say it all.

Last Friday, our team headed to the AIA Wisconsin Awards Gala, and we came away with 3 of the 17 awards given out across the state! We’re celebrating Merit Awards for the Exact Sciences Discovery Campus and ONE09, as well as Special Recognition in Adaptive Reuse for Hotel Indigo.

Nights like this are always a great reminder of why we do what we do, but the real credit goes to our incredible clients, project partners, and design team who brought these spaces to life.

Individual project spotlights coming up! ✨

09/25/2026

We're proud to celebrate our President + CEO, Rebecca Prochaska, on being named to In Business Madison's 2026 Power 100.

The annual Power 100 recognizes leaders helping shape the future of the Capital Region through their work and community involvement. Rebecca has spent her career championing thoughtful design, strong partnerships, and communities that thrive.

Admittedly, she'd probably prefer we skip the spotlight and get back to talking about the work. But today we're making an exception.

09/09/2026

For more than 113 years, we've had a front-row seat to Madison's growth and evolution. Through every chapter, one thing has remained constant: the importance of designing places that serve people and communities.

In the latest In Business Madison Commercial Real Estate Guide, our CEO, Rebecca Prochaska, joined fellow industry leaders in sharing perspectives on the trends, opportunities and challenges shaping Madison's future.

Read more in the latest issue of In Business Madison (page 60), or view the full article here: https://online.fliphtml5.com/nehfa/fjoo/ =60

04/30/2026

Potter Lawson is proud to be recognized by the IIDA Wisconsin Chapter 2026 CiD Awards for three stand-out projects, including first place in Retail and Residential categories. Each of these projects were singled out by the jury of industry professionals as an example of exceptional creativity, innovation and leadership in our design community. Thank you to Atmosphere Commercial Interiors / WI + IL and ONE 09 for trusting us with your project vision — and a heartfelt congratulations to our hardworking interiors studio on these well-deserved accolades!